DEI Hires Former Kraft Marketing Exec Tyler Williamson As Vice President of Strategy

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DEI Worldwide, a leading social media marketing agency, today announced that Tyler Williamson has joined the company as Vice President of Strategy. Formerly on the client side at Kraft Foods spearheading marketing and growth strategies for household brands such as KRAFT Singles and Philadelphia Cream Cheese, Williamson will now play a critical role in DEI's strategic efforts for the current roster of clients, in addition to helping to spearhead new business.

From my experience at Kraft Foods, I understand marketing challenges and I understand consumers, so I am looking forward to working with brands to create social media strategies that offer solutions and generate results.

DEI Worldwide, a leading social media marketing agency, today announced that Tyler Williamson has joined the company as Vice President of Strategy. Formerly on the client side at Kraft Foods spearheading marketing and growth strategies for household brands such as KRAFT Singles and Philadelphia Cream Cheese, Williamson will now play a critical role in DEI's strategic efforts for the current roster of clients, in addition to helping to spearhead new business.

"DEI has been a longstanding social media partner of Kraft Foods, and I was constantly impressed by David Reis and DEI's ability to educate marketers about the space and bring big ideas to the table," said Williamson. "From my experience at Kraft Foods, I understand marketing challenges and I understand consumers, so I am looking forward to working with brands to create social media strategies that offer solutions and generate results."

Originally from Anchorage, AK, Williamson attended Gonzaga University in Spokane, WA, on an Army ROTC Scholarship. He spent over five years on active duty as a Field Artillery Officer, serving in increasingly higher level leadership positions focused on training and leading combat soldiers. Leaving the service as a Captain, Tyler took on a new career in brand management at KRAFT Foods in 2004.

"Tyler's unique background says a lot about his hands on approach to marketing, and we saw first-hand in 2008 how far he was willing to go to evangelize the Philadelphia Cream Cheese brand when he took to the skies clad in a white tuxedo to talk directly to consumers for the company's 'Breakfast from Heaven' promotion," said David Reis, President and Chief Executive Officer. "Tyler understands how social media fits into a brand's overall marketing strategy, and we couldn't be more thrilled to have him on board."

About DEI Worldwide
DEI Worldwide is a pioneer in the social media and word of mouth marketing space, having opened its doors in 2000 with the industry knowledge that if done correctly and honestly, brands could engage in two way conversations with consumers online and gain valuable brand equity and market intelligence. Today, the Company is the leading social media marketing agency with specialties in conversational outreach, integrated strategies, market research, application development and viral content creation. A founding member of the Word of Mouth Marketing Association (WOMMA), DEI Worldwide has offices in Los Angeles, New York and Chicago.

http://www.deiworldwide.com

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