Hollywood Turns Out For The North American Launch Of Cadillac: The New Fragrance For Men

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Cadillac's New Fragrance Draws Stars From Film, Television and Sports!

My girlfriend, Nadia Bjorland (Days of Our Lives') loves the way it smells on me! It's all good!

Martin Automotive Group -- Southern California's Premiere Cadillac Dealership -- opened its showroom doors to host the Cadillac of all parties! Good times and good will was the order of the day with exquisite food & drink, great music and fabulous fragrance. Over 150 of Hollywood's finest turned out to celebrate the exclusive North American Launch of Cadillac: The New Fragrance for Men. "This new Cadillac fragrance is really fantastic!" said Lorenzo Lamas. "I love the way it smells on you, Dad, but I think women would love wearing the fragrance as well, I know I do!" added Shayne Lamas. Claudia Jordan, the co-host of the 2009 Miss Universe Pageant added, "This new Cadillac fragrance smells so delicious, I wish I currently had a man to spray it on!"

Los Angeles Laker Jordan Farmer, James Wilder, Kevin Farley, Tressa Thomas, Adrienne Janic, Loretta Divine, George Stults, Benny Cassette (Fast & The Furious) Clifford Banagale ('Bruno') Jonathan Goldsmith (Dos Equis' 'Most Interesting Man In the World Ad Campaign), Tressa Thomas, Michael Papajohn, Judy Tenuta and Los Angeles City Councilwoman Jan Perry, to name a few, were among the beautiful people who celebrated the launch of Cadillac's new fragrance.

Having recently emerged from bankruptcy protection, General Motors is rebranding the company's luxury brand. A part of this rebranding initiative includes entering into a licensing agreement with Dubai-based Beauty Contact, Inc. to design, develop, produce and market the Cadillac fragrance globally.

"This new fragrance is just a part of the recent Cadillac renaissance -- hot new products and redesigns that capture the mantra of life, liberty and the pursuit," said Alwyn Stephen of Beauty Contact, Inc. "Our fragrance is a relevant extension of the Cadillac lifestyle."    

From the stylish and classic black packaging to the innovative design symbol -- a wreath and crest -- the tradition is creatively expressed in a captivating scent for men that is inspiring, bold, captivating, luxurious and masculine. With notes of rare ebony, cloves and incense, tinged with the sparkling aromas of grapefruit and Roman chamomile, with a masculine tact introduced by geranium, tarragon and cinnamon, Cadillac Fragrance captures the essence of all that the Cadillac legacy represents.

When asked how he liked the scent, Brandon Beemer from Bold & the Beautiful gave a big grin and said, "My girlfriend, Nadia Bjorland (Days of Our Lives') loves the way it smells on me! It's all good!"

For more information, contact Doris Bergman at Bergman PR 310 397-3638 or via e-mail.


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