New QUOTES Feature from Scout Labs Turns Social Media Chatter Into a Live Focus Group of Millions

San Francisco, CA (PRWEB) July 27, 2009

Scout Labs, the leader in monitoring and analyzing social media, today introduced its new QUOTES feature, a true breakthrough for companies wanting to know, "What do our customers love, hate, want, think and feel about us?" The first of its kind, QUOTES sifts through social media in real-time - blogs, Twitter, social networks and more - and returns verbatim customer feedback for products and brands. QUOTES, along with existing Scout Labs features like automated sentiment detection and new meme identification, takes the fire hose of social media and transforms it into profound, actionable insight for companies.

The QUOTES feature pulls from social media customer opinions and emotions being expressed about any topic. Scout Labs automatically populates QUOTES relevant to the following categories:

•     Love: Raves for the product or brand
•     Hate: Rants by unhappy customers
•     Wish: What customers WISH your company would do, add, change or improve. Feature requests and ideas.
•     Compare: Ways that your brand is being considered alongside others. Who's better than whom? What are customers switching to when they abandon you?
•     Recommend: When people highly recommend you, what do they say? What's their favorite thing? What do they recommend you do differently?
•     Issues: What problems do customers have with you? What concerns are lingering?
•     Caveat: Your brand advocates LOVE your product BUT… (Or, however…)

"Scout Labs is already a leader in the use of natural language processing to analyze social media for the world's best brands," said Scout Labs CEO Jennifer Zeszut. "With the addition of QUOTES, Scout Labs raises the bar again and delivers even more insight to the hundreds of marketers, brand managers, product managers, communications professionals and executives who rely on Scout Labs to help them build better products and sell more. It's important to know that buzz is up or down, but why it's up or why it's down is much more important if you really want to improve."

Beginning today, the new QUOTES feature is live in the Scout Labs application for no additional cost. Plans start at $99 per month. More information can be found at http://www.scoutlabs.com.

About Scout Labs

Scout Labs facilitates social media monitoring, customer engagement, and team collaboration and innovation. It is used by marketing, product management, strategy, PR, communications and customer support professionals in companies and agencies of all sizes. The company's web- based application delivers visibility into social media of all types (blogs, social networks, image-sharing sites, video-sharing sites, Twitter and more) and offers robust analyses such as automated sentiment detection, buzz measurement, importance ranking, and emerging-conversation spotting. Visit http://www.scoutlabs.com for more information.

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