SwaddleDesigns® and giggle Partner to Design giggle Exclusives

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giggle exclusives by SwaddleDesigns® include Ultimate Receiving Blanket®, Baby Burpies®, and Certified Organic Cotton Ultimate Receiving Blanket®. Important milestone for SwaddleDesigns - First co-branded products with major retailer.

SwaddleDesigns

giggle is a leader in juvenile retail with a clear understanding of what new parents want and need. It is truly an honor to be selected by the giggle team to develop exclusive styles offered only at giggle., said Lynette Damir, SwaddleDesigns CEO and founder.

SwaddleDesigns® the trend-setting, Seattle-based company, continues its growth by developing useful and fashionable products that help new parents care for and comfort their babies. Lynette Damir, RN, Founder, CEO and Creative Director, was inspired to design the Ultimate Swaddling Blanket® when visiting families with new babies. In 2003, Lynette designed the award-winning Ultimate Receiving Blanket® which includes a how to swaddle illustration called the 123 Swaddle® tag sewn to the edge of the blanket. Over the past six years, SwaddleDesigns has grown from a small start-up to become a trusted and prominent brand in the baby product industry.

"giggle is a leader in juvenile retail with a clear understanding of what new parents want and need. It is truly an honor to be selected by the giggle team to develop exclusive styles offered only at giggle., said Lynette Damir, SwaddleDesigns CEO and founder. "We are delighted to collaborate with giggle on this exciting project - our first co-branded product with a major retailer."

"Our exclusive line of Ultimate Swaddle Blankets and Baby Burpies reflect our giggle commitment to bringing great value, smarter, healthy - and still stylish products to the new parent market," said Ali Wing, giggle CEO and founder. "Swaddle blankets and burp cloths, essential 'utility infielders' of any nursery, are simply one of those must-have categories that every new parent wants, needs and gets very excited about finding the one that fits them 'just right.' Because 'just right' means as much to us as it does our customers, we knew picking the right partner to debut this program was key. After careful review, we selected SwaddleDesigns thanks to their premium USA cotton, a hard-earned track record for delivering great quality and willingness to work with us to fuse simple, clean giggle designs with a sophisticated color palette. Now with three color ways (including gray, my favorite!) and available in conventional and organic cotton - we're excited to share our collection with our giggle customers!"

About giggle
giggle is the one-stop source for today's new parents, offering a complete checklist of only the best products for a smarter nursery. giggle carefully edits the selection of furniture, gear, clothing, toys, bedding, baby care, and more, making sure to keep it simple, stylish and healthy. giggle helps new parents be new parents, and puts the "giggle" into parenthood. For giggle store locations or to shop online, visit http://www.giggle.com or call 800.495.8577.

To obtain photos or samples, contact Grace Lee at grace@giggle.com or 212.334.5943.

About SwaddleDesigns, LLC http://www.SwaddleDesigns.com
SwaddleDesigns is based in Seattle, Washington. Lynette Damir, RN, Founder, CEO and Creative Director, is a mother of two. She was inspired to create stylish and functional products to help parents care for and comfort their new baby. Lynette uses her medical background and her design education at the Art Institute of Seattle to design award-winning products like the Ultimate Receiving Blanket. Lynette selects every component based on its color, texture and quality. SwaddleDesigns products are fun to mix and match with exclusive collection of prints and colors. Hundreds of thousands of new parents around the USA and the world have used SwaddleDesigns stylish and functional products. SwaddleDesigns products are manufactured in Seattle, Washington.

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Ashley Petti
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