Neo@Ogilvy Adopts Paid Search Management Application From Marin Software

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Leading WPP global full-service digital and direct media agency joins Marin Software's growing client list, enhancing its highly integrated global enterprise search offering.

In today's results-oriented advertising world, agencies are increasingly managing extremely complex, large-scale paid search programs for their clients, and being equipped with the best tools is a key driver of client satisfaction

Marin Software, provider of the leading enterprise-class paid search management application for advertisers and agencies, today announced that Neo@Ogilvy, one of the world's largest full-service global digital and direct media agencies, has adopted Marin's paid search management solution worldwide to help its blue-chip clients drive greater ROI from their large-scale paid search programs.

For Neo@Ogilvy, with 39 offices in 33 countries and part of The Ogilvy Group, a subsidiary of WPP, use of Marin Search Marketer® to manage all facets of their clients' large-scale paid search programs worldwide, from campaign management and bid optimization to reporting and analytics, is the next step in enhancing its highly integrated global enterprise search offering. The Marin platform will work in conjunction with Neo@Ogilvy's comprehensive global automated data management platform and enterprise-level campaign management system.

The agency selected Marin Software on the strength of its robust technology and ease of use for their many search marketers in the US and internationally. Neo@Ogilvy is a fully integrated user of DART for its display advertising business, and Marin's ability to seamlessly integrate with DART enables the agency to implement the Marin application with no disruption to client programs. Marin's world-class client services team will also serve as an extension of the Neo@Ogilvy team, working hand-in-hand with the agency's in-house SEM experts.

More than 130 advertiser and agency customers, each spending from $100,000 to $1 million per month on large paid search programs across Google, Yahoo! and MSN, are now running on Marin Search Marketer. Marin customers now collectively manage more than $500 million of annual paid search marketing spend through the application.

Benefits of Marin Search Marketer for agencies:

  •     Increased Efficiency - Agency account teams can spend more time managing their clients' SEM strategies rather than the mundane mechanics of paid search. Instead of wasting time juggling multi-publisher ad centers, agencies can use Marin Search Marketer's unique Analytics-to-Action interface to quickly analyze data and take the appropriate action all from one screen.
  •     Campaign Performance - Marin's robust platform allows agencies to set up new clients seamlessly in just a few hours and improves advertiser ROI and overall campaign financial performance.
  •     Client and Management-ready Reporting - Eliminates time-intensive labor by giving clients more insight into program performance. Marin Composite Reports let agencies easily compile any mix of data from multiple publishers, accounts, campaigns, ad groups, creatives, and keywords into attractive, client-ready reports.

"In today's results-oriented advertising world, agencies are increasingly managing extremely complex, large-scale paid search programs for their clients, and being equipped with the best tools is a key driver of client satisfaction," said Chris Lien, chief executive officer, Marin Software. "Neo@Ogilvy services some of the world's top brands, helping them launch, manage, and optimize global paid search programs. We look forward to working hand-in-hand with Neo@Ogilvy to help them deliver superior paid search programs to their clients."

Matthias Kurwig, worldwide chief operative office for Neo@Ogilvy, said Marin's application represents an advance in enterprise-level search program management, and is a seamless fit within Neo@Ogilvy's existing, highly integrated global technology infrastructure.

"Marin Search Marketer is a sophisticated and robust paid search management application that enables us to provide clients with highly effective SEM programs," said Kurwig. "Our paid search teams now have a more effective way to automate, analyze and optimize our clients' large-scale paid search campaigns, and deliver detailed reports at the click of a button."

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About Marin Software:
Marin Software provides an enterprise-class paid search management application for advertisers and agencies. Marin Search Marketer®, which is designed for those who are spending at least $100,000 monthly on paid search, addresses the workflow, analysis, and optimization needs of large-scale advertisers and agencies, saving time and improving financial performance. Over 130 companies are running on Marin Software, including some of the world's largest interactive agencies and advertisers. Marin's clients manage over $500 million of annual paid search spend in the Marin Search Marketer application. Marin is backed by Amicus Capital, Benchmark Capital, DAG Ventures and Focus Ventures.

About Neo@Ogilvy:
Neo@Ogilvy is one of the world's largest full-service digital and direct media company with more than 650 specialists in 39 offices in 33 countries. The agency manages digital media investments for blue-chip clients such as IBM, American Express, Lenovo, Cisco, TD Ameritrade, Kodak, Yahoo! and others, providing a full range of digital and direct media strategy, planning and buying, direct print and TV, email marketing, search marketing, mobile marketing, analytics and emerging platform services.

Neo@Ogilvy is part of The Ogilvy Group (http://www.ogilvy.com), a subsidiary of WPP (NASDAQ: WPPGY), one of the largest marketing communications networks in the world with 450 offices in 120 countries providing advertising, relationship and interactive marketing, public relations, sales promotion and related services. Ogilvy services Fortune Global 500 companies including American Express, BP, DuPont, Ford, GSK, Gillette, IBM, Kodak, Kraft, Mattel, Morgan Stanley, Nestlé, Unilever, and YUM.

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