DigitalCustom Announces New Fine Art Duplication Service for Retailers Who Target Professional and Amateur Artist Markets

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Service allows custom frame stores and other custom imaging retailers to deliver premium-quality duplicates of customer paintings, drawings and other fine artwork.

DigitalCustom has introduced a premium-quality fine art duplication service for retail stores. This service allows retail imaging businesses to address a growing market - the production of premium quality giclee "editions" for artists, art students and other pro and consumer segments.

"Fine art duplication" is the reproduction of customer-created art - through giclee processes - based on an approved proof. The proof process ensures that the retailer will deliver exactly the color, brightness, clarity and crop that its customer requires for each reprint. DigitalCustom retains a full-size copy of the final print to match future prints quickly and accurately. This allows artists to print "on demand" as they sell pieces, with confidence that an exact copy will be delivered each time.

Photo retailers and custom frame stores often are asked "Where do I get high-quality copies of my own artwork done?" DigitalCustom's new service allows a retailer to offer a full giclee printing service through his or her store. The target market includes amateur artists, pro artists, art students and parents who want copies of their children's art for relatives. Prints may be ordered on a wide variety of fine art papers and canvas.

The DigitalCustom process is simple and professional. The elegant proof sheet is flattering to the customer's artwork. By making reorders simple, customers are encouraged to work through the retailer on a repeat basis. DigitalCustom offers retailers a low-cost marketing kit for in-store promotion.

DigitalCustom's Director of Marketing & Communications, Karen Gravelle commented: "Fine art duplication is a major untapped market for imaging retailers, especially custom frame stores and photo retail points-of-sale. This service is quality and price sensitive. With our extensive experience in premium giclee printing, DigitalCustom is in the best position to lead the development of this exciting market at retail."

About DigitalCustom
DigitalCustom is the leader in custom digital image editing and art services, photo restorations and custom art prints sold through specialty retailers throughout the world. DigitalCustom has received Wired magazine's "First Class" accolade (May 2002) and the "Innovative Digital Product Award" (March 2003) from the DIMA section of the Photo Marketing Association. Further information about DigitalCustom is available on the Company's Web sites at and

DigitalCustom recently released an educational video teaching resellers how to offer a wide variety of custom digital imaging services through their stores. This video is available on DigitalCustom's Web site.


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