The American Society on Aging Announces First Brain Health Day, Powered by SharpBrains

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Themed "New Tools, New Partnerships"; Featured September 11th during the West Coast Conference on Aging: The American Society on Aging, the largest organization of multidisciplinary professionals in the field of aging, today announced its first Brain Health Day co-produced with SharpBrains, a leading market research firm focused on the brain fitness and the cognitive health market.

The growing interest in brain health and fitness among consumers and professionals alike needs to be accompanied by high-quality educational initiatives to help separate reality from hope from hype. We are honored to partner with the American Society on Aging in this important endeavor

The American Society on Aging (ASA), the largest organization of multidisciplinary professionals in the field of aging, today announced its first Brain Health Day co-produced with SharpBrains, a leading market research firm focused on the brain fitness and the cognitive health market.

"Given aging population trends, it is clear that we need more and better trained aging professionals, and that brain health needs to be a major component in that training. We are pleased to partner with SharpBrains to offer the latest thinking, best practices, and resources, to our members," said Carole Anderson, ASA's Vice President of Education.

The Brain Health Day, themed "New Tools, New Partnerships", builds upon previous years' sampling of sessions looking at cognitive health and fitness, expanding to a full day track on September 11th, during the West Coast Conference on Aging, September 8-11, Oakland, CA. The Conference features the largest regional gathering of professionals in the field of aging who are interested in the latest professional development opportunities.

"The growing interest in brain health and fitness among consumers and professionals alike needs to be accompanied by high-quality educational initiatives to help separate reality from hope from hype. We are honored to partner with the American Society on Aging in this important endeavor," said Alvaro Fernandez, CEO & co-founder of SharpBrains and co-author of The SharpBrains Guide to Brain Fitness

Description and Logistics:

Since 2006, healthy aging pioneers have been actively evaluating and implementing an expanding menu of stimulating brain health programs. The American Society on Aging and SharpBrains have partnered to introduce aging professionals to the best practices in a variety of community-based and residential settings, discuss emerging trends that will affect your work in years to come, and offer you resources to understand and navigate through the growing array of options.

Participants will receive a complimentary and signed copy of the book The SharpBrains Guide to Brain Fitness (May 2009, $24.95).

When and where: Friday, September 11th, 2009, at the Oakland Marriott City Center

Detailed program and speaker bios: visit ASA Brain Health: New Tools, New Partnerships

How to register: Register Here.

Registration fees are $150 for members of the American Society on Aging and SharpBrains clients; $180 for the general public. Fee is for the full day session and includes up to six hours of CEU credits plus book and materials.

Learning objectives:

1) Understand the complementary value the four main lifestyle pillars for lifelong brain health and why "mental exercise", beyond simple "mental activity", is one of them.
2) Identify the best mix of brain health practices and technologies by discussing real world case studies in a variety of settings: adult education, independent living, assisted living.
3) Discuss the opportunities and challenges of building innovative partnerships between a non-profit organizations and a for-profit companies.
4) Explore emerging trends in research, public health, lifelong learning, and technology, to ensure that health and aging professionals are well equipped for years to come.

Schedule:

1) 9:00 - 10:30 am Keynote- The SharpBrains Guide to Brain Fitness. Speaker: Alvaro Fernandez.

2) 11:00 to 12:00 noon Bringing Brain Fitness to the Community Center. Speakers: Jane Post, Peninsula Jewish Community Center; Lisa Schoonerman, vibrantBrains.

3) 1:30 to 2:30 pm Latest Technologies and Brain Health: Value and Limitations. Speakers: James Arp, Belmont Village; Kari Olsen, Front Porch; Shellie Sullivan, Lakeview Village; Teri Barr, Oakland Unified School District.

4) 2:30 to 3:15 pm Engaging the Community to Integrate Brain Health Research into Lifelong Learning. Speaker: Susah Hoffman, OLLI@Berkeley.

5) 3:30 to 4.30 pm San Francisco Alzheimer's Education & Prevention Taskforce: Getting Ready for the Future. Speakers: Elizabeth Edgerly, Alzheimer's Association; Bill Haskells, Department of Aging & Adult Services.

6) 4:30 pm What We Have Learned, What is Next. Speakers: Carole Anderson, American Society on Aging; Alvaro Fernandez, SharpBrains.

You can find a detailed program and speaker bios: visit ASA Brain Health: New Tools, New Partnerships

About the American Society on Aging:

Founded in 1954, the American Society on Aging is an association of diverse individuals bound by a common goal: to support the commitment and enhance the knowledge and skills of those who seek to improve the quality of life of older adults and their families. The membership of ASA is a multidisciplinary array of professionals who are concerned with the physical, emotional, social, economic and spiritual aspects of aging. They range from practitioners, educators, administrators, policymakers, business people, researchers, students, and more. For more information, visit http://www.asaging.org/.

About SharpBrains:

SharpBrains is a market research & publishing firm devoted to helping organizations, professionals and consumers navigate the brain fitness and cognitive health field. The company was co-founded by executive Alvaro Fernandez, member of the Global Agenda Councils initiative run by the World Economic Forum, and neuroscientist Dr. Elkhonon Goldberg, internationally renowned for his clinical work, research, and writing. SharpBrains recently released the The SharpBrains Guide to Brain Fitness: 18 Interviews with Scientists, Practical Advice, and Product Reviews, to Keep Your Brain Sharp (May 2009; $24.95). For more information, visit http://www.sharpbrains.com/.

About Conference Sponsors:

The West Coast Conference on Aging is held with support from Aging Solutions, Inc., Arcadia Health Care, Home Instead Senior Care, MetLife Foundation, Osteoball, SilverRide, SharpBrains and Southwest Airlines.

SOURCE American Society on Aging
Linda Jones
American Society on Aging
415-974-9638

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