Wilson Sporting Goods: Equipped for Marketing Success with Alterian

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Partnership encompasses web content management and e-mail marketing to deliver winning marketing strategy

Alterian (LSE:ALN), the leading international integrated marketing platform provider, announced Wilson Sporting Goods Co. will use Alterian Content Management Enterprise Edition and Alterian Dynamic Messenger to manage the brand's global websites and e-mail marketing campaign activities. Wilson, the world's leading manufacturer of sports equipment, will implement Alterian technology into all three areas of its global business: Racquet Sports, Team Sports and Golf.

Wilson serves customers in more than 100 countries and required a comprehensive platform that would enable the company to streamline its Web content management and e-mail marketing initiatives. Following a careful evaluation of several web content management vendors, Wilson chose Alterian for its integrated approach, straightforward interface and overall ease of use.

By leveraging Alterian technology, Wilson will be able to more quickly and easily create websites, manage content and deliver targeted information to customers, prospective customers and partners.

"Just as Wilson is in constant pursuit to provide innovative technologies to enhance the performance of our customers on the playing field, we are committed to implementing the most innovative technologies to serve our customers off the playing field," said Jermaine Mason, director of technology at Wilson. "The implementation of Alterian technology will help us better target our customers and allow us to maintain our position as the number one sports equipment company in the world."

"We view the integration of Web content management and e-mail marketing solutions as a strategic enabler for enhanced business performance," said David Eldridge, chief executive officer of Alterian. "Wilson is a brand name recognized around the globe and its selection of Alterian technology provides strong testament to the need for an integrated marketing platform to fully engage customers."

About Alterian
Alterian (LSE: ALN) empowers organizations to create relevant, effective and engaging experiences with their audience that help build value and reinforce commitment to their brand, through the use of the Alterian Integrated Marketing Platform. Alterian drives the transformation of marketing and communications, making it practical and cost-effective for companies to orchestrate multichannel engagement with the individual.

Alterian's unprecedented integration of analytics, content and execution through industry leading tools, such as the Dynamic Messenger email platform and the award winning Content Management solutions, enables companies to build integrated communication strategies which create a true picture of the individual.

Alterian works with marketing services partners, system integrators and agencies who recognize the need to plan and deliver coordinated customer engagement services in partnership with their clients. For more information about Alterian, products within the Alterian Integrated Marketing Platform or Alterian's Partner Network, visit http://www.alterian.com or the Alterian blog at http://www.this-is-marketing.com.

About Wilson
Chicago-based Wilson Sporting Goods Co., a division of Amer Sports, is one of the world's leading manufacturers of sports equipment. The company designs, manufactures and distributes advanced equipment that helps players improve their performance. Wilson's core categories include Baseball, Football, Basketball, Softball, Bats, Volleyball, Soccer, Youth Sports, Uniforms/Apparel, Golf, Footwear, and Racquet Sports (Tennis, Racquetball, Squash, Badminton and Platform Tennis).

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James Walker
Alterian
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