RealUp Certified to Display TRUSTe Privacy Seal of Approval

Share Article Demonstrates Commitment to Consumer Privacy Protection. today announced that its Web site has been certified to display the TRUSTe Privacy Seal, which demonstrates its commitment to consumer privacy and trust online. Brokers, owners and investors can now have peace of mind when listing and searching commercial properties securely on TRUSTe, the leading privacy certification and seal program, awards its privacy seal only to companies that complete the rigorous TRUSTe certification process and agree to comply with ongoing oversight and TRUSTe's consumer dispute resolution process.

"By becoming a TRUSTe sealholder, RealUp gives its customers a clear signal that it is trustworthy and respects the privacy wishes of the people who visit its Web site," said Fran Maier, CEO of TRUSTe. "RealUp joins more than 3,000 organizations committed to building consumer trust online through participation in the TRUSTe Privacy Seal program."

The TRUSTe Privacy Seal is one of the most recognized branded symbols of trust among consumers. The TRUSTe Privacy Seal communicates that a Web site has posted a privacy statement and that its information gathering and dissemination practices follow guidelines for notice, choice, access, security and redress outlined in the Federal Trade Commission's Fair Information Practices. Specifically, TRUSTe sealholders agree to:

  •     Disclose their information gathering and dissemination practices;
  •     Give consumers choice to limit any secondary uses of their personal information through opt-in or opt-out;
  •     Provide users with access to their personal information to correct any inaccuracies; and
  •     Ensure that reasonable security mechanisms are being used to protect the data that is collected.

"We are pleased to join TRUSTe in advancing responsible information practices online," said Brian Randy Funk, President of RealUp. "TRUSTe certification serves as a cornerstone in our ongoing commitment to safeguard consumer privacy and security for commercial real estate professionals."
Ongoing monitoring and the Watchdog Consumer Dispute Resolution mechanism are cornerstones of the TRUSTe Privacy Seal and Certification Program. Through automated MAXAMINE monitoring, TRUSTe systematically monitors the practices of seal program participants to ensure ongoing compliance with program requirements. In addition, TRUSTe provides consumers and organizations an effective, easy-to-use method to resolve privacy disputes through its online Watchdog Dispute Resolution service.

About RealUp:, LLC is a commercial real estate website offering free information and guaranteed results for property listings. A subsidiary of, the leader in online satellite imagery, the company is based in Raleigh, North Carolina and services the nationwide commercial market. RealUp is committed to providing commercial real estate professionals with up-to-date industry listings, information and data at the best value. For more information, please visit

About TRUSTe:

TRUSTe Privacy Seals help consumers click with confidence by guiding them to trustworthy Web sites. More than 2,400 Web sites rely on TRUSTe industry best practices to help them make the right decisions about privacy and protecting confidential user information. Half of the top fifty Web sites are certified including Yahoo, AOL, Microsoft, Disney, eBay, Intuit, and Facebook. Independent research shows that when a TRUSTe web seal is present, visitors are more likely to share personal information, register at higher rates and spend more money. To learn more about internet privacy services, visit


Michelle Heaton


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