FireDrum Announces Share to Social Feature

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FireDrum Internet Marketing, located in Scottsdale, Arizona, is helping clients merge email marketing and social media. Share to Social is a new feature that merges these marketing techniques.

Although they are known as social networking sites, Twitter, Facebook and LinkedIn are becoming known as the newest place to market and build businesses. FireDrum Internet Marketing is offering clients a new feature, "Share to Social," which allows clients to share their content with their social networking contacts and followers.

"Email marketing and social media are the fastest growing forms of marketing," said Michael Toll, FireDrum's CEO. "This feature helps clients increase their online presence and grow their email lists."

According to a report by eMarketer, 25 percent of businesses surveyed said they planned to spend more money on social media in 2009, and 22 percent said they planned to spend more on email marketing.

Social media sites are continuing to grow and expand at a rapid pace. Facebook, once considered a site for high school and college students, has more than 250 million users, according to the company's website. The fastest growing demographic in 2009 has consisted of individuals over 30. Facebook allows people to post free fan pages and establish groups which has opened up a marketplace for companies to flourish, interact and promote themselves to current and potential customers.

LinkedIn allows individuals to join online networking groups and make connections based on their interests or geographical area. Twitter, the popular micro blogging site, is becoming more popular as business owners "tweet" tips and specials.

The key is to harness the power of these sites and utilize them in conjunction with your email marketing campaigns. The power of email marketing along with digital word of mouth can reach a greater audience and increase the return on investment for a company's online spending.

Share to Social brings social media and email marketing together. The benefits of the Share to Social feature for businesses include increasing user interaction with email recipients and a modern way to "forward to a friend." Allowing recipients to share content to their online connections is a solid way to build good quality links and increase traffic to a company's content all while building up a strong permission-based email list.

"Business owners need to learn about these online marketing techniques to stay ahead of their competition," Toll said. "FireDrum is making it easy for businesses to use these latest tools."

About FireDrum Internet Marketing: FireDrum Internet Marketing is a privately held company based in Scottsdale, Arizona, founded in 1999. Since its inception, the company has earned a reputation for being one of the most dynamic and effective permission-based email marketing solution providers available in the market today. The company's mission is to help clients grow their businesses and measure results through world-class web-based Internet marketing services, featuring permission-based email and website design solutions. For more information go to http://www.firedrum.com.

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