Will Marre and Christine Arena Clarify Use of High Purpose Expression

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Cause Marketing Consultant Will Marre Agrees to Discontinue Use of High Purpose Expression in Light of Author Christine Arena's USPTO Service Marks and Published Works.

Emmy-award winning leadership and cause marketing writer and consultant Will Marre announced today that he will discontinue the use of the expression "High Purpose" in his written materials, communications, speeches and services in recognition of the registered USPTO service marks held by Christine Arena. 

Ms. Arena is an award-winning author and consultant on matters relating to corporate social responsibility and business ethics, cause marketing and branding. Ms. Arena coined the expression "High Purpose" as a term of art to describe a particular type of corporation, the growth and financial performance of which generally hinges on its ability to fulfill social and environmental goals.  Ms. Arena wrote about "High Purpose" companies and related corporate branding in her two books, Cause for Success: 10 Companies That Put Profits Second and Came in First (New World Library 2004) and The High-Purpose Company: The Truly Responsible (and Highly Profitable) Firms That Are Changing Business Now (Harper Collins 2007).  She is the holder of registered USPTO service marks in the expressions "High Purpose," "High Purpose Company" and "High Purpose ID." 


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