Web Resource Offers a New Perspective on Publishing

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Vital Business Media launches eMediaVitals to help publishers build successful digital business models

Today, Vital Business Media announced the launch of eMedia Vitals, a new web destination dedicated to helping magazines and newspapers manage and monetize the shift from outdated print business models to current digital ones. Created as an essential resource for those working in publishing, eMedia Vitals delivers a combination of reference and how-to content, proprietary video and research, with filtered content from around the web, all focused on helping publishers grow their online business.

"For some reason people keep talking about the 'death of print' like it means the 'death of publishing,' and nothing could be further from the truth," said Prescott Shibles, Vital Business Media CEO. "Yes, models of doing business are evolving, but there's more of an appetite for good content than ever before. The real challenge lies in publishers' figuring how to realize the financial value of journalism and information. That is what we teach them how to do."

Helmed by Rob O'Regan, former founding editor of CMO magazine, an award-winning monthly, eMedia Vitals is not your traditional industry news site. "We'll be talking about the strategies and the tools media professionals are using to find new growth opportunities for their digital businesses," says O'Regan. "We plan to chronicle the rebirth of the publishing industry, not its death. A combination of unique perspective and useful resources will set us apart from other sites covering the emedia space."

The site is updated daily with reference articles like "How to make money from online classifieds," blog posts such as "Transitioning your interviewing style from print to video," and aggregated content from around the web filtered specifically for magazine and newspaper professionals. In addition to the daily content, eMedia Vitals will produce a weekly e-newsletter, called "The Vital Guide," that dives in-depth into a critical topic of interest for eMedia professionals. The newsletter provides subscribers with pointers to useful resources and tools for all the strategic components (content creation, audience development, monetization, etc.) involved with that week's topic.

To explore eMedia Vitals, visit http://www.eMediaVitals.com. To learn more about Vital Business Media, visit http://www.VitalBusinessMedia.com.

About Vital Business Media
Vital Business Media (VBM) is a startup media company that is creating a new kind of targeted, online community for professionals in a variety of industries. By utilizing a unique, personalized approach to content and advertising, we offer a receptive and mutually beneficial environment for our readers and our marketing partners. Targeting methodology emphasizes engaged audiences and lead cultivation, fostering communities that provide industry professionals with the information they need for each step of the purchasing decision cycle. Our end goal is to ensure that our readers and marketing partners alike are supplied with the information, education, and tools vital to the health, growth, and success of their businesses.

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Kate Fleming
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