The MMA Consumer Best Practices Committee is pleased to welcome NextWeb Media as its newest member
New York, NY (PRWEB) July 29, 2009
NextWeb Media, the leading provider of mobile digital content and communities including Predicto, today announced that it has joined the Mobile Marketing Association (MMA) Consumer Best Practices Committee. The committee's mission is to develop guidelines which provide measures of acceptable practices for all players in the United States mobile ecosystem. The MMA's Consumer Best Practices Committee is comprised of major wireless carriers including AT&T, Verizon Wireless, T-Mobile, and Sprint, as well as the leading industry voices of select content providers and aggregators who are at the forefront of driving a positive mobile experience and ensuring the highest consumer protection.
"The MMA Consumer Best Practices Committee is pleased to welcome NextWeb Media as its newest member," said Kristine van Dillen, Director, Industry Initiatives and Partnerships. "NextWeb Media's experience in growing mobile social communities and unique consumer offerings will bring a valuable perspective to the MMA's Consumer Best Practices Committee."
"We are excited to be joining the MMA's Consumer Best Practices Committee and to be working closely with other key industry stakeholders in setting the guidelines for responsible mobile marketing," said Itai Kathein, President of NextWeb Media. "We appreciate and support the MMA's initiatives and look forward to making significant contributions to the shaping of and adherence to MMA best practices. Our collective efforts will help ensure consumers' interests are protected during this period of rapid industry growth."
The mobile data and digital content sector is one of the fastest growing segments in the wireless market, with revenues projected to exceed $40 billion this year. Growth in the U.S. market, which consists of over 270 million cell phone subscribers, is driven by increasing penetration of more capable smart phones, faster networks, as well as consumers' burgeoning appetite for third party mobile content.
NextWeb Media has already assumed an active role in assisting with the consolidation of the U.S. carrier playbooks into the U.S. Consumer Best Practices document. In addition, it was instrumental in helping develop the MMA Affiliate Membership program, which was recently launched to reduce barriers to growth for affiliates in the mobile marketing industry, while enriching consumer experience.
About NextWeb Media(tm)
NextWeb Media is a leading provider of mobile digital content and communities including Predicto, the largest premium service in the U.S. The company's services engage consumers with pop culture and current events. Company updates are available at Predicto Press Center and NextWeb Media .