XL-BYG Sees Potential to Boost Profits with Digital Signage Network

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Scandinavian do-it-yourself hardware store chain XL-BYG launches a digital signage network in its stores.

This new media is generating more sales and makes cross-selling more likely. Another big benefit is that we are now able to give customers product demonstrations in the store using the same system. We can show a lot of different content, which suits our strategy perfectly

Scandinavia's largest do-it-yourself hardware store chain, XL-BYG, has launched a digital signage network in its stores after a three-month trial revealed revenue lifts resulting from the display screens. Nuppenau, a Scala Certified Partner in Denmark, was selected to implement the network that consists of more than 750 screens in more than 120 locations.

"This new media is generating more sales and makes cross-selling more likely. Another big benefit is that we are now able to give customers product demonstrations in the store using the same system. We can show a lot of different content, which suits our strategy perfectly," said Nicolai Aaboe, Interior Manager, XL-BYG.

Next steps for the XL-BYG network include using Scala software to develop locally adjusted content and way-finding systems featuring touchscreens to improve the shopping experience even more for customers.

For more information, visit http://www.scala.com/news/case-study-pdfs/xl-byg-2013-about-boosting-revenue-case-study.

About Nuppenau
Nuppenau installed its first In-store TV network in 2003. Since then Nuppenau boasts a client base including: BILKA, HTH, OPTO, Tele Greenland, Sportmaster and Steen & Strom. Nuppenau offers a one-stop turnkey shopping solution including content development, installation, ad production and upload, monitoring and maintenance. http://www.nuppenau.dk

About Scala
Driving more than 300,000 screens worldwide, Scala is a leading global provider of digital signage and advertising management solutions. Scala is the world's first connected signage company, offering the leading platform for content creation, management and distribution in digital signage networks and the first unified platform for advertising management of both traditional and digital signage networks. The company's digital signage customers include Rabobank, IKEA, Burger King, T-Mobile, Virgin MegaStore, Warner Brothers, The Life Channel, Rikstoto, Repsol, NorgesGruppen, Audi, ECE Flatmedia, Kaufhof (Metro Group) and thousands more. Advertising management customers include CBS Outdoor, Clear Channel Outdoor and Magic Media, among others. Scala is headquartered near Philadelphia, USA, and has subsidiaries in Canada, The Netherlands, France, Norway, Germany and Japan, as well as more than 450 partners in more than 60 countries. More information is available at http://www.scala.com.

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