It was invaluable to spend the day with experts hand picked by Fortune Small Business
Atlanta, GA (PRWEB) July 28, 2009
Carousel Designs, a leading manufacturer and distributor of quality baby linens, was featured in the August 2009 issue of Fortune Small Business as part of the magazine's popular makeover series. "We are excited about the exposure that the Fortune Small Business article will bring to our growing business," said Jonathan Hartley, CEO at Carousel Designs.
Fortune Small Business generally chooses makeover subjects that are high potential companies with at least one million dollars in annual gross revenues. Carousel Designs met those criteria and brought other interesting facets to the story. Jonathan Hartley bought the family run business from his parents in 2007 and then hired Allan Sicat, his former West Point classmate, to be the company's President. Drawing on their rigorous West Point training and subsequent business experience Hartley and Sicat have set out to help transform the company into an Internet success story.
Carousel Designs is unique in that it designs and manufactures its crib bedding and nursery décor at its Douglasville, Georgia factory and then sells the products directly to consumers at a competitive price via its website, babybedding.com. Building on its Internet direct model the company employs advanced search engine marketing techniques and innovations such as its new "Design Your Own Custom Crib Bedding" feature to grow its business.
While the company has seen rapid growth recently, they know that to get to the next level and compete with brands like Pottery Barn Kids they will need to build brand awareness and a stronger operational framework. Enter the Fortune Small Business Makeover.
The magazine enlisted three of the top business minds in the country, free of charge to consult on these matters. For the makeover, the experts toured the Carousel Designs' factory and held discovery sessions before imparting insights and advice in the areas of brand marketing, finance, operations and customer loyalty programs. "It was invaluable to spend the day with experts hand picked by Fortune Small Business," said Mr. Sicat. "We hope to apply many of the ideas drawn from the makeover in the coming year."
In addition to valuable consulting services, Carousel Designs received feature-length coverage in Fortune Small Business. The August 2009 issue can be found at newsstands and bookstores this month and the article is also available on CNNMoney.com.
About Carousel Designs and Babybedding.com:
Carousel Designs is a leading designer and manufacturer of high-quality infant linens and accessories. The company has been distributing its products to better baby stores since 1988 and now offers those same products directly to consumers via its website babybedding.com at significantly lower prices. Carousel Designs is committed to providing exceptional style, quality and customer service. All of our products are made in the U.S.A. at our factory in Douglasville, Georgia.