The Palace Management Group Launches Newly Redesigned Website

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The Palace Management Group's newly redesigned corporate website (http://www.thepalace.org), has been transformed to reflect the exceptional lifestyle of its senior living communities and incorporates high levels of user experience that residents and families have come to expect.

We decided to completely update and upgrade our website into a fresh and current site that reflects The Palace's high levels of standards

The Palace Management Group's newly redesigned corporate website has been transformed to reflect the exceptional lifestyle of its communities and incorporates high levels of user experience that residents and families have come to expect at these high end assisted living facilities in Miami Florida.

The new website features a Flashâ„¢ based map where visitors can quickly locate and browse through the various communities. Each community has a dedicated section on the site that contains a detailed description, a breakdown of amenities and services and rich multimedia content such as enhanced photos and videos.

For example, The Palace Suites section contains a unique 'move in' calculator titled 'Compare the Value', which offers a user-friendly tool for seniors and their families, to compare the cost of living at The Palace Suites vs. their current costs of staying at home.

"We decided to completely update and upgrade our website into a fresh and current site that reflects The Palace's high levels of standards," said Adam Rosenblum, Vice President of Sales & Marketing. "Our research supports that many more prospective senior living consumers, begin their research online. In order to target this audience effectively, we selected Miami's leading web design studio - Lime Pro Studio. Their team came up with a fresh innovative design and web marketing strategies that have transformed our site and effectively impacted sales in a very short period of time."

The new site's features include:
'Ask Helen' - an award winning column which is published monthly in Miami-area newspapers, written by Helen Shaham, owner of The Palace. The articles focus on issues of interest to seniors and their adult children.

Event Reservation system - The Palace sponsors events for seniors throughout the year at the various Palace locations. To enhance its user experience, the website features an online event reservation section where guests can reserve seats in a single click.

Online Job Application - The job application process was redesigned to simplify the user experience in order to meet the needs of The Palace group which employes almost 2,000 employees and receives hundreds of job applications every day.

About The Palace Management Group
The Palace's continuum of care includes The Palace Suites, an Independent Living Community; The Palace Royale, a "Catered Living" Community; The Palace Renaissance Assisted Living Community; The Palace Nursing & Rehabilitation Center; The Palace Gardens Assisted Living Community in Homestead; The Palace at Home, a Medicare-Certified Home Health Agency; The Palace at Weston, Luxury Living for Those 55 and Over; and Palace Tel-Aviv, a Continuing Care Retirement Community in Israel. Their two newest projects, The Palace at Weston Senior Living and The Palace at Coral Gables, are under development. For information about The Palace's communities, please call (305) 271-2220 or visit http://www.thepalace.org .

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