Cleveland, OH (PRWEB) July 30, 2009
Imagine seeing, in one glance, a regional profile of areas that have the highest concentration of the talent you seek. Using its new mapping capabilities, NAS Insights, the centralized research operation of NAS Recruitment Communications, can help clients visualize exactly where their recruitment efforts should be targeted.
For a recruiting media plan to be successful, employers need to have many "where" questions answered. Where are potential candidates located? Where are major competitors located? Where do large concentrations of diverse populations exist? NAS Insights is equipped to bring visual clarity to these questions with unrivaled mapping expertise.
NAS Insights mapping solutions can help determine key locations for print media and radio advertising. Maps can also pinpoint heavily traveled highways and roads to support a billboard campaign, or target highly populated cities to support the use of direct mail. They can even be used to calculate the most favorable local recruiting areas based on miles or drive time.
"Maps take market strategy to the next level by providing a visual component to support and fine tune recruitment efforts," said Kathleen Anne Gaiser, Research Analyst and NAS mapping expert. "Understanding a company's market is paramount in making informed decisions and making sure recruitment dollars are optimized."
NAS Insights can create customized maps to assist businesses in any industry with recruiting and workforce planning. For more information, contact the nearest NAS office.
NAS Recruitment Communications, an agency of McCann Worldgroup, delivers best-of-class HR strategy solutions for online and offline candidate engagement and specialized expertise in career websites, onboarding, employee communication and HR metrics.
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NAS Recruitment Communications