Adventive is putting an end the decades-old debate over which 50% of the advertising budget is being wasted
New York (PRWEB) July 29, 2009
Adventive, LLC, the recently launched display ad optimization company announced today the latest release of their platform. Adventive v2.1 provides advertisers, agencies and publishers with the technology to serve, measure, and optimize online display ad campaigns for maximum ROI.
With Adventive, advertisers and agencies maintain their creative canvas through engaging, rich ad formats, while providing distinct, real-time ROI measurements much the way search campaigns do.
Adventive 2.1 is compatible with industry standards set forth by the Interactive Advertising Bureau (IAB). Adventive 2.1 also includes support for three leading 3rd-party ad servers, DoubleClick's DART, 24/7's Open Ad Stream and ADTECH, allowing Adventive ads to be trafficked and served through these systems as well.
"The online advertising industry has been painfully slow in replacing CTR with an ROI metric that resonates with advertisers", said Kevin Klein, President of Adventive. "It's all about ROI. Advertisers and agencies are under pressure to justify each dollar spent. Publishers are in a constant state of defending their audience. Measuring and optimizing for ROI solves them both. Optimizing for revenue instead of clicks is a real differentiator for us."
Adventive v2.1 uses IAB's Interactive Audience Measurement and Advertising Campaign Report and Audit Guidelines, and their recently released Interactive Advertising Bureau Click Measurement Guidelines and Interactive Advertising Bureau Audience Reach Measurement Guidelines as the foundation of the reporting platform.
"Aligning with the IAB was a no-brainer and certifying our platform across DART, OAS and ADTECH allows our technology to seamlessly be integrated into existing ad operations", said Mike Johnson, Product Manager. "We will continue to push our technology, our thinking and our industry forward until advertising is as predictable as any other expense on the balance sheet."
Adventive provides a single dashboard view into ROI analysis for advertisers and publishers. Advertisers can create rich media ads that can perform a wide range of transactions including selling products or subscriptions, capturing an email address, downloading a whitepaper, or printing a coupon.
"Adventive is putting an end the decades-old debate over which 50% of the advertising budget is being wasted," said David Koretz Chairman and CEO. "Adventive provides an advertising platform that optimizes and measures from first impression to revenue, so our customers will know the return for each dollar spent."
Adventive 2.1 is immediately available at http://www.Adventive.com.
Adventive is a completely new form of online advertising, offering ad formats that integrate into a publisher's site, enhancing the user experience and driving more revenue. With Adventive Ads, user interactions feel more like features of the site than ads. Advertisers achieve improved results by dynamically optimizing display advertising for maximum revenue. More information can be found at http://www.Adventive.com.
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