Comprehensive Online Video Added to Media Categories Tracked by BurrellesLuce

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Public relations professionals can now add edited online video to the mix of media that BurrellesLuce monitors and delivers to their BurrellesLuce 2.0 digital portal.

It's clear that online video is a key component of the holistic, multimedia engagement that is coming to define public relations practice

Public relations professionals can now add edited online video to the mix of media that BurrellesLuce monitors and delivers to their BurrellesLuce 2.0 digital portal.

The categories of online video media coverage available from BurrellesLuce include news sites, video sharing sites such as YouTube, as well as clips from podcasts, webinars, slide shows, online broadcast clips, demos, how-to guides, and other online vehicles.

As with the company's traditional print- and broadcast-media services, all online video content captured by BurrellesLuce is first reviewed by human editors to ensure that only those clips matching clients' search instructions are sent to their portals. Once the relevant items appear on the portal, the PR professional--with the ease of a single click--can select a view that shows both video and text, or text only.    

BurrellesLuce Executive Vice President Steve Shannon said that the addition of more comprehensive online video coverage to the company's roster of monitored media will provide "indispensable support to public relations professionals as they adjust their strategies and tactics to reach the rapidly growing online-video audience." Shannon said comScore's Video Metrix has reported that 78.6 percent of all Internet users viewed online video during April 2009. He also cited a recent study conducted by Cisco Visual Networking Index, which predicts that online video will constitute 90 percent of all global Internet traffic by 2013.

"It's clear that online video is a key component of the holistic, multimedia engagement that is coming to define public relations practice," Shannon stated. "BurrellesLuce's edited, online video content can help PR professionals capitalize on the pivotal role that online video content will play in the development and execution of successful media relations campaigns." And since online video clips will cost the same as a client's print and broadcast clips, Shannon noted, "budgetary considerations should be a non-factor" in a practitioner's decision to receive online video coverage from BurrellesLuce.

Monitoring and measuring online video content enables PR professionals to achieve the following objectives:

  • Maintain greater control over their messages.
  • Generate more web traffic and sales leads.
  • Increase recognition of their brand, product, or service.
  • Create compelling and interactive thought leadership.

To obtain more details about BurrellesLuce's edited, online video capability, and/or to request a free demonstration of BurrellesLuce 2.0, please visit http://www.burrellesluce.com/videorelease .

About BurrellesLuce:
BurrellesLuce is committed to supporting PR professionals in every step of their media relations journey. The company strives to achieve that objective by providing practical and cost-efficient public relations software and services for media planning, media monitoring, and media measurement. Its online media relations portal, BurrellesLuce 2.0, delivers news content, as well as enabling clients to identify and connect with journalists and bloggers, track media coverage, and assess the impact of their outreach efforts. It is also through the portal that clients gain access to BurrellesLuce iMonitor, a self-guided media monitoring tool that powers instant searches of local, national, and international news from free and subscription sources, including social media.

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Gail Nelson
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