They typically turn to the Internet first. Having great content increases the likelihood of your company showing up on search results - and of prospects finding you first.
Capitola, Calif. (PRWEB) July 29, 2009
Troubles with personality tests and saving money on medical plans were two of the five most requested topics in July from the HR Directory's White Papers section.
A popular online destination for human resource professionals, HRmarketer.com's HR Directory contains a "White Papers Plus" section with thousands of white papers, articles, videos, blogs, podcasts, webcasts and research. July's five most popular resources include:
- The Trouble With Personality Tests - HR Chally Group (White Paper)
- American Medical Review - Ameriplan USA (Video)
- Emotional Intelligence: What's New, What's True - The TRACOM Group (White Paper)
- Strategic Method for More Accurate Talent Management Decisions - HR Chally Group (White Paper)
- Best Practices in Talent Management: Factors in ATS Selection - nowHIRE.com (White Paper)
Located at http://www.hrmarketer.com/community, the HRmarketer.com HR Directory helps HR suppliers showcase their companies and share their expertise with the professional HR community. The site is visited by thousands of decision makers monthly and includes five major sections: the HR Buyers Guide, HR White Papers Plus, HR Forms and Templates, HR News and HR Discussion Boards.
The directory also allows human resource and employee benefit vendors to build interactive company profiles and syndicate their content. Since a vendor's content is hyperlinked to their Web site, it helps HR suppliers improve their search engine optimization (SEO) and generate sales leads.
The five most accessed vendor profiles in July included:
Accurate Background, Inc. - Background screening solutions.
Arbita - Recruitment marketing technology.
LifeCare, Inc. - Health and productivity solutions to employers
Cornerstone OnDemand - On-demand, integrated talent management solutions.
nowHIRE.com - applicant tracking and I-9 compliance systems for companies.
"HR decision makers are looking for sources of information they can trust to help them do their job better and more efficiently," said Kevin Grossman, president of HRmarketer.com, the company that owns The HR Directory. "They typically turn to the Internet first. Having great content increases the likelihood of your company showing up on search results - and of prospects finding you first."
HR suppliers and those interested in adding white papers, webcasts and research are invited to visit http://www.hrmarketer.com/community/.
About Fisher Vista, LLC
Fisher Vista, LLC, is a marketing and information services firm focusing on the human resources and health care industries. HRmarketer.com, the company's flagship application, is the largest online marketing and PR service in the human capital industry. A similar service, SeniorCareMarketer.com, was introduced to the health care market in 2009. Both help companies get noticed and get sales leads through increased publicity, website traffic and improved search engine rankings.
Elrond Lawrence, media relations
This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: http://www.HRmarketer.com) on behalf of the company listed above.