PMDS Announces Mobile Mailroom, a New DealerUps CRM Internet Lead Management Tool for Automotive Dealers

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Parayil & Mann Dealer Services Inc. (PMDS) a leading retail automotive consulting and technology provider, today announced the release of Mobile Mailroom, a new DealerUps CRM Internet Lead Management Tool for retail automotive dealers. Mobile Mailroom lets dealers receive and respond to any in-coming email leads using web-enabled cell phones, PDAs or iPhones, with full data capture by PMDS' popular DealerUps CRM system. The new mobile tool speeds up Internet lead response time by allowing dealerships to immediately respond to email inquiries at any time and from any location.

We know that complete mobile functionality is the future of CRM, and our goal is to continue development in this area.

Parayil & Mann Dealer Services Inc. (PMDS) a leading retail automotive consulting and technology provider, today announced the release of Mobile Mailroom, a new DealerUps CRM Internet Lead Management Tool for retail automotive dealers. Mobile Mailroom lets dealers receive and respond to any in-coming email leads using web-enabled cell phones, PDAs or iPhones, with full data capture by PMDS' popular DealerUps CRM system. The new mobile tool speeds up Internet lead response time by allowing dealerships to immediately respond to email inquiries at any time and from any location.

"Until now, mobile ILM applications have only provided alerts when an email lead has been received. Someone still has to sit down at a computer to respond to the inquiry," said Stan Thomas, CEO of DealerUps. "With Mobile Mailroom, you can respond to the email lead directly from your mobile phone. It's fast, easy and all of the data is captured and pushed directly into DealerUps."

Dealers can use Mobile Mailroom to receive Internet leads on their mobile phone, PDAs and iPhones from any source, including third party lead providers such as AutoTrader, Cars.com, Edmunds.com, kbb.com, AOL Autos, and MSN Autos.

In-coming email leads are first logged in the DealerUps CRM customer record. A personalized link to the lead is then sent to the designated mobile device, where it can be viewed and responded to through a secure environment. Dealers can reply with their own email message, or use pre-formatted or custom Mobile Mailroom email reply templates. The response is sent to the customer and simultaneously saved to the customer record.

"DealerUps is one of the industry's leading CRMs, with many firsts to its credit," said Guy Manasse, president of DealerUps. "We know that complete mobile functionality is the future of CRM, and our goal is to continue development in this area."

PMDS recently acquired DealerUps from JM Dealer Services, Inc., a subsidiary of JM Family Enterprises, Inc. DealerUps is a state-of-the-art CRM system that enables automotive dealers to effectively manage and market to current and prospective customers from one database. Tracked and reported in real time is information such as Internet leads, sales, service, walk-ins, and incoming telephone calls.

About Parayil & Mann Dealer Services, Inc.
Parayil & Mann Dealer Services, Inc. (PMDS) is a privately held automotive consulting and technology company specializing in the optimization of dealership processes and customer relationship management (CRM). PMDS is lead by industry experts with more than four decades of extensive automotive retail experience. The company has headquarters in Long Island, New York and regional offices in Dallas, Texas.

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Stanley Parayil Thomas
PMDS
516-448-1365
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