Dining Out is the Top Activity Consumers Have Not Cut Back On

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ShopDebtFree.com study reveals what consumers are still buying

There is no question that the recession has caused a decline in consumer spending

Forty-eight percent of consumers say dining out ranks first among the purchases and activities they have not cut back spending on over the last six months. Today ShopDebtFree.com, the Internet's first debt-free shopping mall created by eBillme, announced the results of a consumer spending study conducted by Javelin Strategy and Research. The study polled 1,200 consumers to measure the top things they have chosen to keep purchasing despite the recession.

Following dining out, the top items consumers revealed they are still spending money on include: travel (33 percent), clothing and apparel (32 percent), pet care (23 percent), and concert and movie tickets (22 percent).

"There is no question that the recession has caused a decline in consumer spending," says Samer Forzley, Vice President of Marketing for eBillme. "Consumers have been delaying purchases due to uncertainty in the economy. Although the recession has brought about a new frugal lifestyle, this study shows that there are certain areas of spending consumers are still holding on to. Shoppers are spending more selectively, but still buying the things they enjoy the most."

The survey also looked at trends in consumer spending based on demographics including gender, age, and income. Notable findings include:

  • 33 percent of women have not cut back on purchasing cosmetics and hair treatments.
  • 10 percent of women have continued spending on massages or other personal care, compared to just 4 percent of men.
  • Men are over twice as likely as women to keep purchasing electronics, toys, video games, or other items for hobbies.
  • 24 percent of 18- to 34-year-old consumers are still spending money going out to bars and clubs.
  • For 63 percent of consumers with an income of $150,000 or more, the No. 1 thing they have not cut back on is travel.

For additional survey results please visit http://blog.ebillme.com.

About the Survey
The findings are based on data collected from an online consumer survey deployed quarterly starting in August 2008, with a sample size of 1,200 respondents. The survey targeted U.S. adults (age 18 +), and was based on representative proportions of gender, ethnicity, and income as compared to the overall U.S. online population. Overall margin of sampling error is ±2.8 percentage points at the 95 percent confidence level.

About ShopDebtFree.com
ShopDebtFree.com is a one-stop destination for debt-free shopping online. Featuring products from over 800 online retailers, the Debt Free Mall lets consumers pay for purchases securely with cash by choosing eBillme at the checkout and paying through online banking. Updated regularly with smart shopping tips, deals of the day, money-saving advice and giveaways, the site is an online resource for living debt free. For more information please visit ShopDebtFree.com.

Links

ShopDebtFree Web site: shopdebtfree.com

ShopDebtFree Blog: shopdebtfree.com/category/blog

@shopdebtfree on Twitter: twitter.com/ShopDebtFree

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Alicia Buonanno
ShopDebtFree.com
610-642-8253 ext. 118
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Samer Forzley
ShopDebtFree.com
613-270-8755 ext. 3400
Email >
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