Atlanta, GA (Vocus) July 30, 2009
Wake Up With Al on The Weather Channel has been successful in giving a new look to the all-weather network’s morning prime time. The morning show reached nearly 8 million viewers(1) while increasing the time slot by 15 percent for adults aged 25-54 and by 18 percent for 18-49.(2) The premiere week for the show, featuring Al Roker and Stephanie Abrams, began July 20.
The cumulative number of viewers for the program during the launch week was nearly 8 million (7,894,00 P2+ for 6A+10A).(1) Also noteworthy, the median age for Wake Up With Al dropped to 45, a decrease from the 51 from the previous four-week average median age at 6 a.m.(3)
In addition, the new Your Weather Today from 7-10 a.m. ET has also seen a bump since the premiere of Wake Up With Al. Delivery increased 19 percent for adults 18-49 and 7 percent among adults 25-54 compared to the prior four-week average.(4) The new Your Weather Today is hosted by Abrams and Mike Bettes.
Wake Up With Al, the new morning show on The Weather Channel, gives viewers a new way to start the day. Hosted by Al Roker live from New York City and TWC meteorologist Stephanie Abrams live from Atlanta, the fast-paced show has a fun, informative focus on weather with helpful morning information and interactive segments. It includes live news headlines from MSNBC, live weather and climate-related business stories from CNBC, weather forecasts, top weather stories of the day and the beloved Local on the 8s weather forecasts. Wake Up With Al airs from 6-7 a.m. ET and 10 a.m. ET (7-8 a.m. PT) with necessary live updates for West Coast viewers.
(1) Nielsen Media Research/NPOWER. Cume of 7,894,000, P2+, 1 min qualifier, 100% Unification, 7/20-7/24/09, Time Period 6a + 10a combined reach, Subject to Qualifications
(2) Nielsen Media Research/StarMedia. A18-49 and A25-54 avg Live delivery 7/20-7/24/09, M-F 6a-7a Time Period versus avg delivery among same demos at M-F 6a-7a, July 2008, Subject to Qualifications
(3) Nielsen Media Research/NPOWER. Live Median Age, P2+, Time Period 6a-7a, 7/20-7/24/09 versus 6/22-7/17/09 , Subject to Qualifications
(4) Nielsen Media Research/StarMedia. MF 7a-10a, 7/20-24/09 vs. prior 4 weeks (6/22/-7/17/09)