MyCypher.com Online Community Goes Live

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MyCypher Inc. launches first-ever online community powered by VOIP

MyCypher.com, this week, announced the launch of its global online Hip Hop community which is powered by VOIP (voice over Internet Protocol). The launch signifies the first of a three-pronged approach, connecting rappers, MCs, poets and fans worldwide: an online community and blog network, relevant videos and sponsorship of live events.

About MyCypher

The term "cypher" (also commonly spelled "cipher") derives from an ancient Arabic term "cifra". While the common meaning of this term has to do with a method of writing and a combination of letters, numbers, or symbols, in hip-hop circles, it refers to the combination of rhymes and impromptu lyrical compositions (a.k.a "freestyles") that come together to form a complex story or narrative.

MyCypher.com allows users to create these narratives online via a unique community that allows them to record and upload their rhymes and freestyles via toll free phone calls, VOIP, or an online microphone. The uploads post immediately to any of the virtual "cyphers" within the community and other members can listen, respond, and comment in real time. The result is a virtual hip-hop narrative, constantly being developed and critiqued, in real time.

In addition to member interactivity, MyCypher features a variety of original content including an expansive video library and a blog network. Currently in development is a woodshedding of the global connective capabilities to ensure that the network includes its true audience - true fans of hip-hop - despite their geographic location.

About the MyCypher Video Network:

MyCypher will introduce, on July 31st, 2009, its first online video series, "Hip Hop Worldwide". The series will focus on the travels of three American hip-hop artists: Bobbito Garcia (DJ), Toni Blackman (Rapper), and Nobody Famous (Producer). The series features music, interviews, and behind the scenes footage of the three artists as they toured Brazil's hip-hop communities in Rio de Janeiro and Salvador, Bahia in Brazil.

About the MyCypher Blog Network:

The MyCypher Blog Network consists of five blogs: Set To Blow, Global Hotness, She Can Flow, Beats & Ballots, and Fresh Baked Goodness. Set To Blow is a blog about up and comers in the game and features exclusive audio tracks and video from shows and events from LA and across the country. She Can Flow is a blog that focuses on female MCs and regularly introduces the world to up and coming female talent as well as discussing the current state of the female artist in the hip hop community. Global Hotness is the blog for the international audience and those interested in more than what is in their backyard. The blog features artists from around the world and has guest bloggers that frequent its pages. Beats and Ballots is the political blog and attempts to blend the world of hip hop with the political landscape. Finally, Fresh Baked Goodness speaks on everything from a hip-hop perspective, from current events to random events.

For more information, contact Jeremy White, CMO, MyCypher at 323.377.5388

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Curtis Jewell


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