Verve Wireless Hires Bill Ganon as Chief Revenue Officer

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New position focused on driving market development with local media groups.

His expertise in mobile media and traditional advertising will help us to offer our local publishing partners the best way to accelerate their mobile ad revenues.

Verve Wireless, the leading provider of mobile publishing technologies to local media companies, today announced that Bill Ganon joined the company as chief revenue officer, a new position that will drive local market development.

Ganon brings more than 28 years of experience in mobile media advertising sales, traditional Fortune 500 company advertising sales, advertising revenue business modeling and media work with ad agencies. Most recently, Ganon was CEO and sole proprietor of BG Associates, a firm focused on mobility, ad revenue and analytics. Previous to that, he was senior vice president of advertising strategy for GoldSpot Media.

Ganon spent 8 years with QUALCOMM, Inc., where he held senior positions including vice president of advertising revenue and strategy for MediaFLO USA, Inc., vice president and general manager for Eudora Products Group, vice president of sales with QUALCOMM Internet Services and vice president of advertising sales in the Eudora Products Group.

Before joining QUALCOMM, Ganon held various advertising sales positions with Newsweek for over 13 years. While at Newsweek he built and directed the Western U.S. business team and maximized annual revenues to a six-year high. At the start of his career Ganon worked at both Saatchi & Saatchi and Foote, Cone & Belding advertising agencies where he was a media supervisor, planner, buyer and estimator.

"We are thrilled to have an advertising strategy leader like Bill join the Verve Wireless team," said Verve Wireless CEO Art Howe. "His expertise in mobile media and traditional advertising will help us to offer our local publishing partners the best way to accelerate their mobile ad revenues."

"Verve Wireless is beautifully positioned as a leader in enabling local media content onto mobile devices, at a time of explosive growth in mobile web and application usage," said Ganon. "I'm excited to bring Verve's industry leading mobile advertising solutions to our publishing partners to help them earn more digital ad spend from their advertisers."

About Verve Wireless
Based in Encinitas, CA; Verve Wireless, Inc., and their proprietary Verve Local Content Platform(TM), allow local media companies and advertisers to seamlessly extend their reach into mobile devices across all the major carriers. Verve Wireless currently works with leading media companies from across the US, Canada, and Europe/ Middle East including dailies, radio, and local broadcast stations. For more information visit http://www.vervewireless.com.

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