Society for New Communications Research Launches New Study to Explore How Social Media Affects Business Decision Making

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SNCR Fellows Vanessa DiMauro, CEO, Leader Networks and Don Bulmer, vice president, SAP to Lead "The New Symbiosis of Professional Networks" Research Study

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A great deal of attention and research has been devoted to evangelizing social media as a new form of customer-centric relationship building

The Society for New Communications Research (SNCR), a global nonprofit research and education foundation and think tank, today announced the launch of a new research study to explore how business leaders use online communities and peer networks to support their decisions. SNCR Fellows Vanessa DiMauro, CEO, Leader Networks and Don Bulmer, vice president, SAP, are conducting this study. This study will examine the role of social media has on decision-making among enterprise users.

Specifically this study will explore the following questions:

  • Is social media typically regarded as a trustworthy source of information for professionals?
  • Are social media tools effective sources of information, advice and peer collaboration and how do they compare to traditional off-line networking and knowledge share?

An online survey is available at: http://www.newsymbiosis.com

"A great deal of attention and research has been devoted to evangelizing social media as a new form of customer-centric relationship building," stated Bulmer. "However, what is often overlooked is the impact of social media to change behaviors, and the potential to leverage social media to impact professionals' decision-making processes. While everyone is endeavoring to capture the mindshare of the buyer, few understand what success truly looks like."

"This study is designed to get inside the heads of decision makers as to how social media tools like online communities are changing the way they make their decisions," added DiMauro.

About the Society for New Communications Research (SNCR)
The Society for New Communications Research is a global nonprofit 501(c)(3) research and education foundation and think tank dedicated to the advanced study of new communications tools, technologies and emerging modes of communication, and their effect on traditional media, professional communications, business, culture and society. For more information about the Society for New Communications Research, visit http://www.sncr.org or call +1 (650) 331-0083.

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