ReadyPrice, Silicon Valley Start Up, Launches Intelligent Loan Pricing Inventory Management System to California Mortgage Professionals

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ReadyPrice announces a powerful new solution for California mortgage professionals that exponentially improves productivity and quality of service by solving an age-old industry problem: inventory management.

Brokers have the broad lender and product choices consumers need, but the problem has always been harnessing all that information. Until now.

ReadyPrice ( founder, Rick Soukoulis understands the transformational power of superior technology in the hands of mortgage experts.

"Today more than ever, consumers want the very best deal, and no one is better able to deliver on that than the mortgage broker," said Soukoulis. "Brokers have the broad lender and product choices consumers need, but the problem has always been harnessing all that information. Until now."

The ReadyPrice system delivers virtually the entire California mortgage marketplace straight to the broker's desktop--every loan program from every major lender in the state, along with real-time pricing and underwriting guidelines--so that what used to take hours, now takes seconds.

"It's the ultimate win-win for mortgage experts and their customers because we make it easier to find the best loan for each borrower in a fraction of the time," Soukoulis continued.

ReadyPrice combines the best of technology and industry expertise to provide mortgage professionals with a significant advantage in doing more business, more efficiently. And accurately.

Soukoulis is not new to delivering break-through mortgage technology tools. In the early 90's he launched the industry's first high-speed multi-lender proprietary loan search engine. This led to a call from The Charles Schwab Corporation, which tapped Rick to develop the first online mortgage shopping and origination system called "Personal Mortgage Broker." LoanCity followed, providing mortgage professionals in 48 states with an award-winning business-to-business technology platform.

ReadyPrice is launching at a time when the challenging mortgage market has many innovators running for cover. "In nearly 30 years of managing through mortgage market expansions and contractions, this is definitely an extraordinarily tough time for the mortgage industry. But to us that also means it's a prime time to innovate. There really is no other product on the market that can deliver the breadth of our offering combined with the speed and accuracy of ReadyPrice," said Soukoulis.

About ReadyPrice
Headquartered in San Jose, California, ReadyPrice LLC ( offers a subscription-based loan pricing and inventory management service for mortgage professionals. Founded by a team of mortgage and technology experts in the heart of Silicon Valley, the ReadyPrice team brings a proven history of developing solutions that deliver powerful results.

The Company's intelligent pricing and inventory management engine delivers real-time rates, guidelines and adjusters for the universe of California mortgage programs. This enables mortgage professionals to know the full breadth of their program inventory instantly and accurately, thus exponentially improving their productivity and quality of service, making them the resource of choice for mortgage consumers.

For more information about ReadyPrice, please visit or contact Carol Phelan-Marsh.
Carol Phelan-Marsh
Phone: 650-387-4413


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