MobCoupons: New Mobile Coupons Allow Merchants To Be Green While Helping Customers Save Green

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New and unique text message coupons delivered right to consumers' phones are both economically wise and environmentally correct.

This juncture of mobile phones, unlimited texting plans and a challenged economy all add up to business looking for an affordable, innovative, and personal way to embrace their customers

AdKing.com announces a new product that is providing an excellent opportunity for local businesses to cash in on two of the hottest consumer trends - coupons and the need to be green. Mobile Coupons give retail shops, restaurants, and other businesses the ability to send text message coupons directly to their customers. MobCoupons are sent digitally via cell phones and therefore are earth-friendly.

Promotional coupons have surged tremendously in popularity in light of the recent economic challenges. The current climate has contributed greatly to the increased demand and frequent use of promotional coupons for all types of purchases. Business owners have long respected and utilized the ROI inherent with coupons. With the proliferation of cell phones throughout the U.S., it is a timely opportunity to combine coupons and mobile phones for the benefit of both businesses and consumers.

Merchants and consumers alike can agree that unlike traditional coupons, the new MobCoupons is a green marketing tool, a desirable and sustainable alternative to ordinary coupons. The low 1%-2% redemption rate of paper coupons is a wasteful use of natural resources. Mobile coupon redemption rates always top that of traditional coupons, since mobile coupons are never lost or forgotten at home.

MobCoupons boasts a new and unique delivery system; one that enables a consumer to request an instant mobile coupon via SMS, as well as the ability to subscribe to automatic updates. Instant MobCoupons can be requested for a one-time redemption, either alone or in conjunction with other advertising support such as print, radio, Internet or TV. The subscription process enables the advertiser to build a vibrant database of VIP customers, at the same time rewarding them for their continued patronage.

MobCoupons sets itself apart from other mobile services by offering flat-rate unlimited text messaging, with absolutely no per-message fees. There are currently more than 270 million mobile phone users in America, and MobCoupons gives businesses the ability to offer instant coupons on-the-go as well as giving subscribers the discounts they desire.

"This juncture of mobile phones, unlimited texting plans and a challenged economy all add up to business looking for an affordable, innovative, and personal way to embrace their customers," states Benjamin Deleon, president of Plantation, Fla.-based Brandel, Inc., the parent company of AdKing.com and MobCoupons. "Mobile is the smart solution - both green and cost effective." Mr. Deleon continues, "And we are proud of the 100% permission-based marketing policy of MobCoupons, ensuring consumers will only receive the text messages they request."

AdKing.com caters to entrepreneurs, publishers, marketers, resellers, and Web designers seeking to start their own mobile advertising business and offer text message-based as well as other mobile advertising services to business owners, professionals, individuals, and institutions anywhere in the world.

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Susan Gifford Deleon
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