Recently Unemployed Get Big Discount Offering on Purchases from Local Business

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Aside from advocating for the environment, Ameenah Lutfee owner of Pearl River, a start-up, upscale resale and consignment boutique, want to make a difference in helping those who have been a victim of job loss. With the employment rate reaching double digits in Oakland, she is offering to anyone who is recently unemployed, a 25% discount off their purchase.

We're committed to bringing real value to the Bay Area community with great merchandise, classes and other resources, while discounting purchases for the unemployed customer

The idea came to her when a prospective customer wanted to make a seemingly nominal purchase of an office chair for her home office. At the time of the purchase the customer asked Lutfee if she would be willing to further discount the chair. While entertaining the request, Lutfee queried the customer. The customer quietly confided that she had been recently laid off from her job and that her finances were quite meager. The customer went on to say that she needed the chair badly because her current well-worn chair caused her severe discomfort. From that conversation, Lutfee began to pay attention as the ranks of the unemployed in Oakland swell. Although Pearl River is a newly established business, she knew she wanted to make a difference by acknowledging and supporting those who have suffered recent job loss; as a result, she conceived the idea of offering a discount to her unemployed customers.

Located in the Adam's Point District of Oakland, Pearl River Consignment Boutique caters to discerning, eco-conscious shoppers with a keen eye for style and bargains. The store's unique selection includes furniture, home accessories, custom pillows, decorative glassware, live plants, jewelry, woman's chic handbags as well as ethnic art. The boutique attracts customers from all over the Bay Area, including bargain hunting moms, college students and interior designers looking for unique yet affordable accent pieces.

For many years, Ameenah Lutfee, the owner has been a dedicated active member of Green Peace and Environment California, a statewide, citizen-based environmental advocacy organization committed to independent research, practical ideas and tough-minded advocacy. Proceeds from Pearl River Consignment Boutique benefit both organizations.

"We're committed to bringing real value to the Bay Area community with great merchandise, classes and other resources, while discounting purchases for the unemployed customer," said Lutfee. "We hope to be the premiere choice for local budget-conscious customers who refuse to sacrifice the environment for the sake of style for many years to come."

In addition to providing greener home decor alternatives, Pearl River Consignment Boutique also offers free, fun-filled "design on a dime" classes for adults. Classes offered at the store cover a variety of topics including color, the ABC's of design, Feng Shui, staging and home organizing.

Pearl River Consignment Boutique is located at 366 Grand Avenue in Oakland. For more information, visit or call (510) 839-0123. The store is open Tuesday thru Sunday. See website for store hours and guidelines on consignment of merchandise.

About Pearl River Consignment Boutique

Pearl River Consignment Boutique is an upscale consignment retailer catering to budget, style and environmentally conscious customers. The boutique offers a wide selection of gently used furniture, home decor and accessories. All merchandise is hand selected to ensure that it meets the highest standards and guarantees customer satisfaction. For more information, visit

Ameenah Lutfee/Owner
Pearl River Upscale Resale & Consignment Home Decor Boutique
366 Grand Ave
Oakland, CA 94610


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