Boston, MA (PRWEB) August 4, 2009
Aurora Palesca has made it her mission to redefine our pre-conceived notions of beauty. This summer, her company, Aurora Palesca Designs, launched an online shop that carries handcrafted designer items with a conscience. You might consider shopping her website for a unique gift, a small personal luxury, or an original handmade work of art.
However, her store offers an even more rewarding experience, because this up-and-coming designer utilizes sustainable and fair trade raw materials. Her company and its suppliers also support development and health programs in remote parts of the world. Aurora Palesca's product line includes fine sterling silver jewelry, blank greeting cards, blank invitations, and personalized blank books (journals and sketchpads). She also accepts custom orders and offers calligraphy services for weddings and special events.
"I've always loved creating beautiful things, but I couldn't reconcile myself to the idea that my company would do only that. I needed to create something with a practical meaning, with a worldly purpose," says Palesca ...which would explain why this driven young artist conceived of and built a green and responsible studio. Ms. Palesca makes cards, for example, out of tree free Lokta paper. This durable archival paper is handmade in Nepal from the sustainable pruning of the Lokta Bush. It provides the only export crop that the remote villages of the Kathmandu Valley have, thus giving them a sustainable form of income and making for a better standard of living. The silver parts that Aurora Palesca uses in her jewelry are handmade in Bali using only the simplest tools. The highest performing silversmiths in the production facility earn double the salary of a graduating doctor. Palesca purchases her semi-precious gemstone and glass beads through both non-profit and fair trade family businesses that are committed to improving the lives of their artisans and the communities in which they live.
In addition, Aurora Palesca prints business cards and promotional materials through a carbon-neutral company that uses soy ink on 100% recycled and chlorine-free papers. She also has opted to ship orders only via USPS because, as she puts it, "they are already here everyday. So I don't have to worry about the carbon imprint caused by an additional delivery/pickup service carrying my designs to their new homes."
Aurora Palesca began selling hand-beaded jewelry to classmates when she was 10 years old, and received her first paid calligraphy job at the age of 12. She has spent the past 10 years working professionally in art-related fields, and became the sole proprietor of her Boston-based company in the spring of this year.
Her mission is summarized in a nutshell on the learn page of her website. "I want people who use and/or wear my designs to take pride in the fact that they are supporting a global cause...because that is beautiful!" Visit http://www.aurorapalesca.com to shop Aurora Palesca's full product line, browse her custom design portfolio, and learn more about her company.