IntoWine.com Launches Food and Wine Pairing Tool

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IntoWine.com launches online food and wine pairing tool. The tool matches hundreds of food items with recommendations for both the type of wine as well as a specific bottle recommendation.

Each wine recommended is a personal wine recommendation from one of our contributors

IntoWine.com, an interactive wine web site based in San Francisco, has launched a food and wine pairing tool. The tool, which launched formally in early July, matches hundreds of food items -from quiche to sea bass to filet mignon- with both a type of wine as well as a specific bottle recommendation.

The tool is database driven. Users select from a list of food types -beef, chicken, pasta, dessert, etc- and the tool generates a list of dishes within that food type along with a type of wine and a specific bottle recommendation that pair well with each dish.

"There are a handful of food and wine pairing tools online but most are general and lack specific bottle recommendations," says IntoWine Founder Brad Prescott. "It's one thing to recommend, for example, a pinot noir to pair with salmon but this tool takes it a step further by recommending a specific bottle, in this example a Sineann Resonance Vineyard Pinot Noir, to the user. People who are in the process of discovering wine and what they do and don't like are thus able to get some guidance in choosing a wine to pair with a meal rather than simply taking a stab in the dark."    

The wine recommendations displayed in the tool are culled from IntoWine's in-house wine writers. "Each wine recommended is a personal wine recommendation from one of our contributors," Prescott adds. "Nothing was chosen randomly."

IntoWine's goal is to continue to expand the food and wine pairing tool by adding new food and wine pairing items over time. "We want to add more food items and also add functionality to show multiple bottle recommendations. There is no reason why we can't recommend five different pinot noirs with a given dish instead of just one." Prescott added.

The IntoWine food and wine pairing tool can be found at http://www.intowine.com/food-wine-pairing-tool

About IntoWine.com:
 An interactive wine web site based in San Francisco, IntoWine.com features wine tasting videos, wine recommendations, an interactive map of Napa & Sonoma wineries, and user driven social networking features.

Contact:
 Brad Prescott, Founder & Managing Editor, IntoWine.com 650-575-0598 
http://www.IntoWine.com.

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