Ashland, OR (PRWEB) August 4, 2009
While the economic downturn took its toll on many marketing budgets, email remains an inexpensive and effective promotional tool. To help companies gain more value from email campaigns, McLellan Creative Writing Team, a group of technology marketing writers serving many of the world's most innovative technology companies, announced the availability of a new, complimentary Best Practices Series mini-paper, "Best Practices for Effective Email Marketing."
"Almost every technology company has ramped up its email marketing campaigns," said Robert McLellan, founder and president of McLellan Creative. "But are they effective? More email can actually create diminishing returns. However, any company can improve its email marketing effectiveness. Even with reduced resources, it only takes a little time and effort to revamp an email marketing campaign to improve click-throughs."
Today's companies must be more creative with their marketing efforts. With effective email marketing, companies can drive prospects to their web site and deliver offers that accelerate the sales cycle. Like any marketing communication, the effectiveness of the email campaign often depends upon its ability to stand out in a recipient's in-box and deliver valuable information.
"Best Practices for Effective Email Marketing" offers guidelines for keeping your email marketing program fresh, relevant and productive in an evolving market. From tips for writing tantalizing subject lines to breaking through "attention distraction," the paper provides helpful information for anyone interested in boosting the power of their email marketing campaigns.
McLellan Creative's team of 20 technology marketing writers helps technology leaders such as Cisco, Hitachi Data Systems, McAfee, Trend Micro, TriZetto and others develop effective email marketing programs. The complimentary "Best Practices Series: Effective Email Marketing" is available at: http://www.mclellancreative.com/pdf/Best-Practices-Series-Effective-Email-Marketing.pdf
For more marketing resources, see the entire best practices library at http://www.mclellancreative.com/bestpractices.html
About McLellan Creative:
Founded in 1994 and based in Ashland, Oregon, McLellan Creative Writing Team is a group of 20 award-winning, technology-focused writers and creative experts who help companies elevate their corporate messaging and communicate more effectively with customers. Our experience covers the entire spectrum of established and emerging technologies. From traditional data control systems and healthcare technologies to social networking, financial forecasting and nanotech, there is no technology too deep or too new for McLellan Creative.
McLellan Creative offers a full menu of marketing communications services, including collateral, white papers, case studies, corporate and consumer newsletters, web content, e-marketing, public relations support and executive speech writing. More importantly, the firm offers fully integrated marketing capabilities that help technology companies to develop synergistic, cost-effective campaigns that make the most of both traditional and digital media. For more information, visit mclellancreative.com.