First TV Spot for Jada Toys Produced by CRM Studios of Texas

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Spot Debuts the California Company's New Battle Machines Line: Laser-Equipped RC Vehicles That Fight to the Finish.

I was well aware of CRM's passion for excellence. The fact that they could provide everything from storyboards to final edit really streamlined the process. Even more important, retailers have responded very favorably to the finished spot.

Jada Toys of City of Industry, California, selected CRM Studios of Las Colinas to produce its first-ever TV commercial. The decision to use CRM was based on the Studio's award-winning work in toy marketing and on the ability to provide full script-to-screen services.

The thirty-second spot will air on children's programming this fall. The spot thrusts Jada's new line of Battle Machines into the heat of battle as young boys aged 8-12 aim their hood-mounted laser cannons at each other's vehicles. The first to score three hits while outmaneuvering the other licensed, custom car wins! The product is the first to combine the thrill of RC racing with the strategy of laser combat tag.

"We selected CRM Studios because of their reputation in filming RC car spots," said Frank Tzeng, General Manager of Jada Toys. "Plus, we pride ourselves on our product quality and attention to detail and were impressed that CRM's work ethic embodies the same values."

Along with its other work, CRM Studios has produced toy and RC car commercials for over fifteen years. The creative team filmed in 35mm and used extreme lighting to highlight Jada's outstanding product attributes. Jada joined the ranks of many agencies and directors who rely upon CRM for the exceptional breadth and depth of its in-house talent.

Matthew Golding, Principal of GCI Marketing, Inc., provides marketing direction for Jada Toys. "Based on spots they produced for me at Bandai America," said Golding, "I was well aware of CRM's passion for excellence. The fact that they could provide everything from storyboards to final edit really streamlined the process. Even more important, retailers have responded very favorably to the finished spot."

About Jada Toys, Inc.:
Now in its tenth year, Jada Toys, Inc. is a privately held, leading manufacturer of authentically licensed and highly stylized die-cast collectibles, radio control vehicles, and toys. Popular brands produced by Jada include DUB City, Big Time Muscle, NexGen Muscle, and High Profile. Jada has also acquired major toy licenses for top brands such as NASCAR, Marvel Entertainment, Guitar Hero, Speed Racer and Chop Socky Chooks. Jada Toys' products can be found in major retail and hobby stores worldwide, including Wal-Mart, Target, Kmart, and Toys "R" Us.

About GCI Marketing, Inc.:
Los Angeles-based GCI brings proven experience to the design of cost-effective marketing programs and campaigns that drive profitable sales growth. GCI excels at promotions, product launches, trade shows, specialty-PR events, brand building, packaging, and new business development. For more information, contact matt@gcigci.com.

About CRM Studios:
CRM Studios, a top-tier production/post-production company, produces projects for entertainment, corporate, government, and non-profit organizations. Clients include Lockheed Martin, Dillard's, RadioShack, City of Dallas, GameStop, Tabasco, Alcon Laboratories, Fox News, Pfizer, Tribune Media Services and many more. More information is available at http://www.crmstudios.tv.

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