Phat Fashions Presents the Fall 2009 Ad Campaign

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Phat Fashions brands: Baby Phat by Kimora Lee Simmons, Baby Phat Girlz and Phat Farm Boys release the Fall 2009 Ad Campaign Images

Baby Phat President and Creative Director Kimora Lee Simmons and her powerful presence, energy, intelligence and sex appeal infuse every part of the Baby Phat Collection. Her legion of fans echoes these qualities by embracing a vibrant approach to a full "Goddess" lifestyle. In her 2009 fall advertising campaign Kimora captures these "Baby Phat Goddesses" and joins them for a lively expression of the diverse Baby Phat customer. This same energy and movement is carried over to the campaigns of Baby Phat Girlz and Phat Farm Boys.

When Kimora Lee Simmons set out to create Baby Phat it was her mission to empower women through a collection of attainable couture inspired fashions. The stunning new ad campaign conceived last fall by Creative Director Richard Christiansen of Chandelier creative agency who worked with renowned photographer Alexi Lubomirski completely embodies her spirit. The shots showcase Kimora surrounded by Baby Phat goddesses "on the move" in head to toe collection and fully loaded with glamorous accessories. Liveliness, confidence, and positive attitude carry this girl from day to night in signature fit denim paired with message tees and great evening wear. The breadth of product is represented in sharp and sexy head to toe looks that incorporate apparel, outerwear, eyewear, jewelry, shoes, handbags and intimates.

Ming Lee and Aoki Lee, the faces of the Baby Phat Girlz collection, take full note of their mothers lead by joining other delightful young models in a spirited ad campaign. Dressed in bright colorful outfits and even brighter smiles the "girlz" leap off the page. High energy and confidence are in abundance in eye-catching detail. Not to be outdone, the Phat Farm Boys campaign give the same fun and active feel in striking shots that show they are also always on the move.

About Baby Phat:
In 1999 a new era of women's fashion was about to be born with the creation of the Baby Phat clothing line. In a world filled with fashion copycats Baby Phat stood out as a fresh approach to personal style. Under the direction of maverick businesswoman and Supermodel Kimora Lee Simmons, Baby Phat quickly became one of the fastest growing clothing lines in the United States. Today this preeminent lifestyle brand allows every woman to showcase her more glamorous, chic and fashion forward side. In less than ten years the Baby Phat Collection has grown to include apparel, outerwear, swimwear, lingerie, luggage, shoes, handbags, fragrance, jewelry, and eyewear collections. Become a fan of the Baby Phat Facebook Fan Page (, follow Baby Phat on Twitter ( as well as watch exclusive Baby Phat videos on the Baby Phat YouTube Channel ( and view behind-the-scenes photos on the Baby Phat Flickr page (


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Natalie Hinds
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