BBH Solutions, Inc. Partners with IP Trade Networks to Provide Trading Floor Communications Solutions

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BBH Solutions, Inc., a leading NYC systems integration firm, has partnered with IP Trade Networks to provide IP-based turret solutions over the Cisco Unified Communications (UC) network. New York financial services companies now have a reliable partner to help them capitalize on the full power Unified Communications through the complete integration of a trading desk solution that uses open standards.

Our partnership with IP Trade Networks is an exciting step in helping us to provide an end-to-end IP solution for the trading desk environment

BBH Solutions, Inc., a leading New York City provider of converged network solutions and customized IT service plans, announced today that it has partnered with IP Trade Networks to provide advanced voice and application services to the New York City area trading community. The IP Trade turret solution provides financial and trading organizations with the highest level of functionality and availability, while uniquely delivering the benefits of enterprise class IP telephony to the trading environment.

This new partnership gives financial services firms the resources to capitalize on a complete integration of a trading desk solution with an IP communications system. BBH Solutions is an established Cisco Advanced Unified Communications (UC) partner with several successful implementations in financial and banking institutions throughout the New York area.

"Our partnership with IP Trade Networks is an exciting step in helping us to provide an end-to-end IP solution for the trading desk environment," said Bruce Hoernecke, CEO of BBH Solutions. "IP Trade's technology opens the door for the trading community to take full advantage of the ROI and productivity of a unified communications solution."

IP Trade Networks' turret solutions now make it possible for the trading floor to realize the advantages of feature-rich unified communications systems in the following areas:

-Significant TCO reduction - through reduced capital outlay, simplified management of a single environment and reduced support costs

-Increased productivity - by delivering a converged environment, where for the first time the trading communication platform is integrated seamlessly into the application layer, using truly open standards.

-An enhanced business continuity strategy - by splitting trader communication infrastructure over many sites, thereby cost effectively delivering many options for disaster recovery, global free seating or home working.

Until the emergence of IP Trade Networks' turret solutions, the trading community had to maintain complex additional infrastructures and vendor relationships associated with proprietary, closed architecture systems. "This has all changed," said Mr. Hoernecke. "The interoperability of the IP Trade solution with the Cisco UC Framework allows firms to run important trading applications over an industry standard network infrastructure. Our experience as a Cisco Advanced Unified Communications Partner gives the trading community a single source to design, implement, and maintain a fully converged network."

About IP Trade Networks - IP Trade manufactures and sells trading floor communications solutions for global clients in the financial industry supporting key trading workflows and regulatory requirements for; Hedge Funds, Prime Brokers, Inter-Dealer Brokers, Investment Banks & Brokerage Houses and Energy Market Traders. IP Trade's advanced trading communications platform is compatible with all leading IP-PBX manufacturers and is the only communications solution that allows its customers to deploy enterprise level IP telephony features along with specific trading applications and capabilities in the trading environment. In addition, IP Trade's trading floor communications solutions use up to 50% less energy resources then other competing products on the market today and provide unique disaster recovery and recording capabilities. IP Trade is headquartered in Liege, Belgium. Worldwide offices are located in New York, London, Paris, Frankfurt, Luxembourg, and Bogota. For more information about IP Trade please visit

About BBH Solutions, Inc. - Manhattan-based BBH Solutions, Inc. provides technology services with a focus on the converged network and unified communications. BBH Solutions has Gold Partnership status with Microsoft, Citrix, and APC. They are certified by Cisco Systems in Advanced Unified Communications and Advanced Wireless LAN. Their Cable Infrastructure Group is certified by all major cable and connectivity manufacturers. A leader in providing customized network maintenance plans with their BBHWorks program, BBH Solutions offers services including on-site visits, remote monitoring, business continuity planning, disaster recovery, offsite back up, and strategic IT planning. BBH Solutions opened a second office on Long Island in 2006, and is an Inc. 5000 Honoree for 2008. For more information about BBH Solutions, Inc., go to

Contact:    John Allegro
BBH Solutions, Inc.
121 East 24th Street
New York, NY 10010


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