myAutoloan.com Continues to Lead Industry with Newest Innovation - Direct to Indirect Auto Financing

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myAutoloan.com, an online auto loan finance company utilizing its expanded marketplace lending platform and Preferred Placement technologies, is launching their latest innovative loan process, "Direct-to-Indirect"

It is still a very challenging marketplace

myAutoloan.com, an online auto finance company, is launching its newest innovative product expansion to their marketplace lending platform to include, direct-to-indirect lending. This expanded lending product enhances the company's marketplace lending platform leveraging its patent pending Preferred Placement℠ technology. Preferred Placement℠ matches consumers to direct lenders through a sophisticated scoring process resulting in a high approval rate and funded loans.

The marketplace lending platform that now includes, 'Direct-to-Indirect' leverages current economic conditions, and provides an innovative hybrid model that matches consumers to indirect lenders. This process utilizes established technologies and processes but allows for the addition of indirect lenders and their dealer networks. Typically direct lending customers receive a check-in-hand and can shop with any franchised dealer they choose. The expanded platform will match indirect approved customers, as well as, matched to the approving lender's dealer network to close the loan.

Online customers will continue to benefit from the additional lenders available to approve and fund their auto loan. Lenders benefit from the additional quality customer base that myAutoloan.com presents, translateing into additional funded loans. Dealerships will benefit from the additional finance approved customer traffic directed to their businesses, thereby selling more cars.

The demand for both direct and indirect online auto financing has jumped significantly during the first six months of 2009. Finance applications for the purchase of new and used cars, as well as refinance loans, has risen sharply due much in part to the increase demand for the auto loan financing that diminished due to lending institution restrictions or exits from the auto lending marketplace.

These channels left consumers without options, and consequently, consumers have begun to apply online in search of alternative financing. They eagerly expanded their options searching for alternative financing solutions. This resulted in a large increase of auto loan application volume.

"We are absolutely delighted to be in a position to launch this latest marketplace platform lending product, and we're confident it will delight our customers, lenders, and their dealers," said Gregory Thibodeau, CEO of myAutoloan.com "Challenging markets lead the way for new product opportunities, and the direct-to indirect expansion, as presented by myAutoloan.com, is innovative and in strong demand."

We believe that this continues to signal that demand for direct to consumer lending for the purchase of new and used autos, and that auto refinance loans are much bigger than the supply of financing. We experienced the same strong demand in the first quarter as we see lenders tighten credit and leave the direct market because of a lack of available ABS securitization."

Thibodeau also stated that, "As we monitor the month to month activity, the strength of the demand that we see from our marketplace lending platform shows that customers continue to search for a less hostile lending alternatives. This is because of the overly cautious parameters that lenders are using to evaluate financing applicants.    We've seen interest rates increase, and credit qualifications become so narrowly defined that all anyone can do is wait for lenders to relax their grip and increase their activity. They seem to go from one extreme to the other. We seriously believe that it's a matter of time before visionary companies enter and capture market share in this auto finance arena."

"It is still a very challenging marketplace", Thibodeau said, "but we continue to be excited about the future and are pleased with the positive growth that we have achieved. Our overall long term outlook of our industry remains positive".

About myAutoloan.com

myAutoloan.com is a registered trademark of and a division of Horizon Digital Finance, L.L.C. which began operation in 2003. The company is a privately held, online auto finance company with a marketplace lending platform that includes direct-to-consumer and indirect-to-direct, internet-based financing that helps consumers take control of the research, financing and purchase processes for New and Used Auto Loans, Refinance Auto Loans, Private Party Auto Loans and Lease Buyout Auto Loans. Offering a wide range of products and services to simplify the search for information and funding alternatives, consumers are provided with a secure, confidential place to obtain up to four loan offers. myAutoloan.com facilitates the matching of lenders based upon customer needs via a patent pending, proprietary analysis and evaluation process called Preferred Placement®.

For more information about myAutoloan.com please visit myAutoloan.com

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Horizon Digital Finance
214-540-3350

Editor Note: Formal and legal name of the company is myAutoloan.com; all appearances of this name should lead with a lower-case 'm'

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DALE PETERSON

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