We'll move way beyond basic tools and strategies to discuss how this helps manage customer acquisition and retention and drive service line growth.
Norfolk, Virginia (Vocus) August 3, 2009 -
The Strategy Group announces a social media strategy intensive designed specifically to help hospitals and health systems incorporate social media into marketing strategy.
The 2-day session, entitled, Social Media: It's All About Strategy, is scheduled for Sept 16-17, 2009 in Chicago, IL. The Innovator's Studio Social Media Intensive is not a seminar, and definitely not a lecture - it's a hands-on, working laboratory designed to accelerate the knowledge, adoption and management of social media innovations in health systems. It will help participants create a comprehensive strategy leveraging innovations in social media to build brands, according to Carla Bryant, vice president and one of the session facilitators. "We'll move way beyond basic tools and strategies to discuss how this helps manage customer acquisition and retention and drive service line growth."
The session has a great team of expert catalysts on board. Catalysts that will help lead the session besides Bryant include:
- Doug Pollei, Vice President, Internet Strategy and Corporate Development, IKANO Communications
- Lee Aase, Manager, Syndication and Social Media, Mayo Clinic
- Albert Maruggi, President, Provident Partners - New Media/PR Consulting
- Ed Bennett, Director, Web Strategy at University of Maryland Medical System
- Kevin Kriehn, Director, Digital Strategy, BVK
The 2-day deep dive will immerse participants in social media, and facilitate the development of a framework and strategy for integrating social media in business, brand and marketing strategies. They will learn tools and techniques to create an effective market space for customers; get practical, quick-to-market ideas to support service line marketing priorities; target high impact consumer segments, and build brand equity. Organizations will work side-by-side with non-competing organizations and test their strategy with the group.
The Innovator's Studio Social Media Intensive is not a seminar, and definitely not a lecture - it's a hands-on, working laboratory designed to accelerate the knowledge, adoption and management of social media innovations in health systems. So bring your laptop - pack your smart phone - invite your co-workers - and jumpstart your success in social media.
Read more on our website at, http://www.navvisandcompany.com/innovators-studio-social-media.
The Strategy Group™ , a division of Navvis & Company, is a management consultancy specializing in competitive market strategy in the health industry. Our strategists provide expert counsel on long range vision and strategic direction, competitive positioning, brand-driven growth, business development and strategic marketing. The firm's Innovator's Studio™ is a living laboratory that engages health industry leaders in leading edge research and innovation to bring revolutionary ideas to market. Visit us on our website at http://www.navvisandcompany.com.
FOR IMMEDIATE RELEASE
Media Contact Anne Theis