First off, we don't expect anyone to really understand what we are doing. If they did, it would mean we weren't really pioneering.
Los Angeles, CA (PRWEB) August 3, 2009
"First off, we don't expect anyone to really understand what we are doing. If they did, it would mean we weren't really pioneering." These are the words of someone who some are calling an "Internet Guru" and "a visionary", but someone who obviously is very passionate about the subject of new media and Internet television. Meet Mario Hemsley, CEO of Pax Stereo (http://www.paxstereo.tv), and today a man celebrating his latest brainchild, Spoken Word Tv (http://www.spokenwords.tv), which is scheduled to officially launch on Monday, August 3rd. "Spoken Words Tv is a channel completely devoted to the 24/7 broadcast of spoken word, performance poetry, monologues and other literary performance art." But is this TV as it is currently understood by the masses? No, this is not your parents idea of television. Victor Allen, Program Director and VP of Sales explains it a different way. "When we say TV, we mean Internet television, the new media version of television which is currently being defined. We like to think we are part of that defining."
At Spoken Words Tv, today's hip new evolving forms of literary art and artistic performance where lyrics, poetry, or stories are spoken rather than sung has finally found a home. But the genre is far from new. Formed in the beatnik protest poetry of the 60's , Spoken Word had it roots in civil rights griots such as the Watts Prophets, Last Poets, and Gil Scott-Heron, and evolved in the late 1980's from competitive "poetry slams."
Performance Poetry, where a poet performs poems specifically intended to be read aloud is also featured on the channel along with monologue artists such as Spalding Gray. More traditional forms such as poetry readings are also being made available.
Gaining in popularity in recent times is political and social commentary, and "visitors should be prepared for very opinionated points of view as well as appropriately placed profanity." Featured performances include a wide variety of artists, however, including Laurie Anderson, Allen Ginsberg, Jim Morrison, Henry Rolling, Talib Kweli, Lenny Bruce, Robin Williams, and George Carlin among others.
Besides excellent programming, the promotional team at Pax Stereo are using Twitter and social networks as the primary focus for their marketing efforts. Dani Holland, VP of New Media Marketing and Promotion, also functions as the channel Community Manager, and has become a recognized "twitter expert." Besides tweeting continuously throughout the day, she is also using real-time twitter monitoring software (http://www.paxstereo.tv/monitter) to seek out new breaking promotion trends. "We are only exposing the tip of a very large iceberg. The point is that we always continue to experiment, innovate, and implement. We stay ahead of the curve." Mario says simply, "I just love love the fact that I can test in the morning, design in the afternoon, and promote and tweet in the evening."
Currently other Mario Hemsley designed channels such as one for Grammy nominated R&B songstress Teena Marie (http://www.officialteenamarie.tv) are serving as examples that the formula appears to be working. Victor Allen smiles and leaves us all with a thought. "Even without us, you still have to do this. And with us, there is no waiting."
Pax Stereo is a member of the YouTube Partner program where they are currently syndicating original video content daily. Their original programs at YouTube (http://www.youtube.com/paxstereo) have accumulated over 1.3 million views.
For more information, please contact Victor Allen daily at the Pax Stereo office (323 296-6165).
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