muvee Opens Platform For Style Creation

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Style customization and authoring now possible for muvee Reveal

muvee, the pioneer and leader in home movie making software and services, today announced that anyone can now create and customize muvee Reveal styles for free through muvee's open platform.

Styles, the templates for muvee's automatic video editing, define the way video is edited and processed to create a finished production automatically from raw video and images. By opening up the style architecture, muvee will allow users to create their own styles from scratch or modify any of muvee's existing styles.

"We've introduced this because over the years a lot of our users have asked 'Can I create my own styles?' The answer now is yes, you can," says Dr. Pete Kellock, Co-Founder, muvee. "By opening up all our styles in this way, we're doing three things: encouraging users to tweak and customize muvee's styles, providing a large base of material for styles authors to draw upon in creating their own styles, and showing our commitment to making this an open platform for third-party style development. As far as I know, this is the first time there has been an open platform specifically designed for automatic editing and photo-movies."

muvee Reveal styles are authored in a scripting language called muSE, a simplified dialect of the Scheme programming language. This allows the style author to have comprehensive control over the look and feel of styles, as well as providing ways to control and leverage muvee's automatic construction engine. Authors are able to customize the behavior of muvee's music-responsive visual effects, leverage the unique intelligent summarization features that lie at the heart of muvee products, and add their own visual elements.

muvee styles make use of industry-standard OpenGL graphics language, providing additional control to style authors. For example style authors can write or import their own shaders (short pieces of code that tell the graphics processor chip how to render objects in a scene).

A comprehensive set of tutorials and information is available to guide any visitor through the process. To learn more about muvee Reveal style customization and creation, please visit: http://muvee-style-authoring.googlecode.com.

About muvee

muvee's software and services feature patented technology that lets people create and share professional-quality instant home movies out of unedited video, photos and music. muvee develops consumer products for a range of platforms and devices including PCs, the online space (shwup), digital cameras, camera-equipped mobile phones and photo kiosks. muvee's global customers include HP, Dell, Nokia, LG, Olympus, Nikon and Creative Technology. Visit http://www.muvee.com and http://www.shwup.com for more information.

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Lindsay Stevens
muvee
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