Digital Promotions Help Prepaid Providers Boost Sales, Incent Customers

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To help prepaid providers looking to boost sales for the fall and holiday shopping season, Seattle-based Digital Promotions and e-Marketing Firm RC Strategies Group has unveiled Digital Promo Pack™, a suite of powerful gift-with-purchase promotions that enable prepaid providers to incent customers with digital entertainment ranging from music downloads and audiobooks, to personalized skin covers for their cell phone, PDA, iPod or MP3 player.

Our digital entertainment promotions make powerful incentives because, in addition to providing prepaid products providers with a high-value, low cost incentive, the digital delivery offers the personalization and instant gratification that today's prepaid consumers demand.

To help prepaid providers looking to boost sales for the fall and holiday shopping season, Seattle-based Digital Promotions and e-Marketing Firm RC Strategies Group has unveiled Digital Promo Pack™, a suite of powerful gift-with-purchase promotions that enable prepaid providers to incent customers with digital entertainment ranging from music downloads and audiobooks, to personalized skin covers for their cell phone, PDA, iPod or MP3 player.

The digital incentives - designed to give prepaid providers a high-value, affordable customer incentive tool that sets their product apart from the competition - are all delivered through a promo code and URL that can be printed on an existing prepaid card or on packaging.

"In today's tough economy, engaging customers in a personalized way and rewarding them for their business is key to any successful sales strategy," notes Ingrid Ricks, Principal of RC Strategies Group. "What makes digital promotions so powerful is that they are inexpensive and quick to implement, cost virtually nothing to deliver, and can be personalized to the unique tastes of the recipient. And because they are delivered through a promo code and URL, they tie in perfectly with the prepaid distribution model, making them an ideal incentive for any prepaid product - whether it's a wireless minutes card, a gift card or a prepaid debit card."

To redeem their promo code, recipients must go to the online media library and can first be routed through the prepaid provider's web site, offering companies a powerful way to drive online traffic, reinforced brand, and cross-promote other products and services. If desired, recipients can also be routed to a short online survey or registration form to capture valuable data for ongoing marketing efforts.

"While demand for prepaid products continues to be high, competition is fierce - making it critical for companies to offer an incentive that sets their products apart from the pack," says Ricks, who has been involved in the prepaid industry since its inception in the early 1990s. "Our digital entertainment promotions make powerful incentives because, in addition to providing prepaid products providers with a high-value, low cost incentive, the digital delivery offers the personalization and instant gratification that today's prepaid consumers demand."

About RC Strategies Group

Since 2003, RC Strategies Group has helped businesses increase sales and build customer relationships through digital promotions and e-marketing strategies. RC Strategies Group, a digital promotions and e-marketing firm headquartered in Seattle, combines digital promotions, online marketing, public relations and social media strategies to provide clients with the complete solution they need to drive the results they want. For more information, visit: http://www.rcstrategiesgroup.com or call: 425-281-0415.

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Ingrid Ricks
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