Bealls Department Stores Partners with Sony Recording Artist Fabian Hernandez for Back to School 2009 Campaign

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Bealls Department Stores 2009 Back to School "Amp Your Style" broadcast campaign will feature Sony recording artist, Fabian Hernandez and his song, "Wonderful Life".

Music is a part of life that people enjoy and relate to, and the optimistic lyrics of

Bealls Department Stores ( are proud to partner with Sony recording artist, Fabian Hernandez, for their 2009 Back to School "Amp Your Style" campaign. Bealls' cinema advertising, TV commercials and radio commercials will feature Fabian's song, "Wonderful Life". Bealls will also have "Wonderful Life" available for free download at through the month of August.

Fabian will play live concerts at two Bealls store locations on Sunday, August 16th for Bealls Back to School Preview Day. Fabian will play at the Bealls Department Store in East Bradenton at 2:00pm and the Bealls in Oldsmar at 6pm. Directly following each concert, Fabian will be available to sign autographs for customers.

Bealls will giveaway a Gibson® Les Paul Studio Guitar autographed by Fabian as part of their Back to School Preview Day events on August 16, 2009. Customers can register in-store or on, Sunday, August 16th only.

Fabian's song "Wonderful Life" is the inspiration behind the Bealls Back to School broadcast campaign. The upbeat and vibrant music sets the tone for Bealls television commercials, shot at Ponte Vedra High School, featuring elementary and high school students interacting and dancing together.

"Music is a part of life that people enjoy and relate to, and the optimistic lyrics of "Wonderful Life" really create a positive aura and excitement around the back to school season," said Gwen Bennett, Vice President of Advertising and eCommerce for Bealls Department Stores.

Fabian will also be featured in Bealls print ads and other promotional pieces during the Back to School season.

About Fabian Hernandez:
Fabian Hernandez is an up-and-coming musical recording artist. Born in Colombia, but raised between the United States and there, Fabian brings a little piece of the world to every note he plays. His crazy and vibrant sound is only complemented by his look, which has inevitably become a part of his trademark. He has recently signed with Sony Records and is working to release his first single.

Bealls Department Store Concert Locations:
Bealls East Bradenton
7365 52nd Place East
Creekwood Crossing Shopping Center
Bradenton, FL 34203

Bealls Oldsmar
3140 Tampa Road
Woodlands Square
Oldsmar, FL 34677

Beall's Department Stores ( is a division of Beall's, Inc. The Bradenton, Florida-based company, privately held since its opening in 1915, now operates more than 500 stores in 13 states under the names Bealls, Bealls Outlet, Burke's Outlet, & Bealls Clearance Stores. To learn more about Bealls, or to shop online, visit

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Mary Beth Fox
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