NSPRA and SchoolMessenger Partner to Present the 2009-2010 PR Power Hour

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Professional development program taps experts to address nine key issues that will challenge school communities in the coming year.

SchoolMessenger, a leading U.S. parental notification company, and the National School Public Relations Association today announced the two organizations have partnered to present the 2009-2010 PR Power Hour, a professional development program for educators. As a result, enrollment fees for the first 100 registrants will drop from $129 to just $35 for NSPRA members.

The PR Power Hour series, now in its seventh year, is a popular program that features top experts in school communications who speak from personal experience and present best practices for handling issues and concerns that challenge school communities around the U.S. and Canada. This year the program will include sessions on H1N1 virus, school closings, school foundations, home-school communication and more. For the complete 2009-2010 PR Power Hour line-up visit http://www.nspra.org/pr_powerhours.

"SchoolMessenger understands the vital role communication plays in our schools and districts and we are very pleased that their partnership will allow more educators to participate in the PR Power Hour this year," said Rich Bagin, executive director of NSPRA. "Although educators remain mindful of budget restrictions, they are keenly aware of the important role they play in effectively managing concerns within their school communities. Our goal is to help them become better communicators by tapping experts who have walked in their shoes and creating strategic, integrated communication programs that allow them to stay one step ahead of the issues."

The 2009-2010 Power Hour program includes nine sessions that are presented in either audio or webinar format. An interactive forum follows each session to allow participants to pose questions, share ideas and communicate among themselves for several months following the live program.

Following is the schedule of upcoming PR Power Hour sessions:

  • September 11: Immunize Your Communication Response Plan Against the Resurgence of the H1N1 Virus
  • October 9: Build Understanding of Your District Budget Through Strategic Communication
  • November 6: Social Media and the New Face of Communication
  • December 4: Timely, Targeted and Convenient: Effective Electronic Messaging
  • January 8: Closing Schools: Turning a Perceived Negative Into Positive Community Support
  • January 29: Commercial Advertising in Schools? Take that Sacred Cow to the Market!
  • February 26: Keeping Parents Engaged as Education Partners in a Difficult Economy
  • March 19: Web Site Design Tips for the Busy School PR Professional
  • April 16: School Foundations: Raising Funds and Winning Friends

"The NSPRA has been helping educators tackle communications issues for more than 70 years and we are extremely proud to support their efforts," said Sanford Kenyon, Jr., President of SchoolMessenger. "We live in a world of 24/7 access to news and information so parents expect nothing less from their local schools, yet educators are more strapped for time and resources than ever before. The PR Power Hour series represents an affordable and effective way for educators to better address the big communications challenges that are facing them."

Effective today, educators can sign up for the 2009-2010 PR Power Hour series on the NSPRA web site. The first 100 members to register will pay just $35; additional registrants will pay $50 each. Non members pay $95 for the complete series.

Since 1935, NSPRA has been providing school communication training and services to school leaders throughout the United States, Canada, and the United States Department of Defense Schools worldwide. NSPRA's mission is to advance education through responsible communication. For more information about NSPRA, go to http://www.nspra.org.

About SchoolMessenger:
SchoolMessenger is a leading provider of notification solutions for education. Thousands of school districts, public schools, colleges, universities, private schools and other educational facilities depend on the company's innovative solutions to connect and effectively communicate with millions of parents, students and staff every day. Founded in 1999, the privately-funded company is headquartered in Santa Cruz, California.

For information, visit http://www.schoolmessenger.com or call 888.527.5225.

Carleen LeVasseur


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