Our core task is to develop and promote our company's transparency along with our integrity. Our players appreciate playing in a fair environment. Our suppliers appreciate our willingness to be held accountable as does the industry in general.
Tijuana, Mexico (PRWEB) August 4, 2009
The Caliente Group, Mexico's largest gaming operation, has joined an effort to bring self-governance to their electronic gaming operation, voluntarily calling upon third party NYCE to certify their electronic gaming machines.
Caliente, as a member of a trade association, the Association of Gaming and Sweepstakes Licensees (Associación des Permissionarios des Juegos y Sorteos) has made a contract with NYCE to certify the machines both in laboratory testing and field audits.
NYCE has been authorized by the Mexican Government to certify electronic gaming machines throughout Mexico. NYCE is a Mexican non-profit corporation with a membership of 43 Mexican companies and verifies and certifies compliance of both Mexican Standards (technical regulations) and non-mandatory Mexican Standards for telecommunications, electronics and information technologies.
NYCE is currently in the final phases of preparing testing standards, creating voluntary compliance to those standards and encouraging the Mexican government to adopt mandatory testing standards for gaming devices.
Caliente's Director of Electronic Gaming, Carlos Murguia, had this to say about voluntarily requesting that his company's machines be certified, "Our core task is to develop and promote our company's transparency along with our integrity. Our players appreciate playing in a fair environment. Our suppliers appreciate our willingness to be held accountable as does the industry in general."
Alfonso Perez, chairman of the Association of Gaming and Sweepstakes Licensees said, "We take prize payouts very seriously. We are very careful that any customer that wins a prize gets the prize paid. No discussion about it. We are very careful with our systems and we are very careful with our suppliers in order to have total transparency and total control. Nobody is going to cheat our customers. If they win a prize then they get the prize."
NYCE President Claudio Bortoluz Orlandi said, "These are important testing standards that will protect consumers and ensure the integrity of gaming in Mexico."
The Caliente Group has evolved and shown steady growth since having been acquired by a group headed by Jorge Hank Rhon in 1985. The company pioneered off track betting in Mexico, adding U.S. and international racing to its own existing greyhound and horse racing programs. It now broadcasts greyhound and horse racing programs to a very large satellite footprint that includes all of Mexico, Central and South America along with portions of Western Europe.
Caliente's Race & Sports Book OTB locations have shown robust growth, which along with the OTBs to whom Caliente provides its services are now numbering over 174 in Mexico with more Caliente locations operating in the following countries: Austria, Brazil, Ecuador, Panama, Paraguay, Peru, Uruguay, Venezuela and The Caribbean.
The full card racing programs from over 50 tracks are carried annually by Caliente. Those tracks include the major players in the thoroughbred world such as Santa Anita, Churchill Downs along with the NYRA tracks, California, Florida and Texas tracks. Additionally, there are broadcast agreements with tracks in the UK, Australia, Panama and Uruguay among others.
Caliente was able to introduce sports book wagering in Mexico in 1990. The book operation features betting on major sports throughout its network of Race & Sports Book OTB locations. Sports signals and betting opportunities that are carried by Caliente include all of the major sports events in the U.S. - football, basketball, baseball and hockey - plus soccer from around the world along with auto racing, boxing, jai alai and other one-off special events.
By 2001 Bingo became legal in Mexico. Caliente continues to operate some of the largest bingo halls in the Republic. Later bingo-based electronic machines were introduced. Today there are different types of electronic gaming machines in their operation.
The company's heritage dates all the way back to 1916 coming from the Agua Caliente Race Track, featured in the famous motion picture, Seabiscuit. Drawing from its extensive technological and labor infrastructure, Caliente provides race and sports book signals, tote and operational services to its vast Latin American and Western European network. Live greyhound racing is staged every day of the year at the Caliente racetrack.
The company is headquartered in Tijuana, Mexico, employing over 7000 people.
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