MDSearchEngine.com the Tool for Painless Doctor Search

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New site advertises doctors' services while making it easier for patients to find them.

When you're trying to research a doctor it has been difficult because typically they haven't had much of a Web presence

A new Web site and marketing tool, MDSearchEngine.com, is taking the guesswork out of selecting the right healthcare professionals and helping doctors create an online presence.

Created by MD Search Engine, a marketing and technology company, MD Search allows users (potential patients) to learn critical details about doctors all in one place, including education, specialty, location and insurance type. It also allows doctors to better advertise their services online by offering them premium listings and Web sites.

"When you're trying to research a doctor it has been difficult because typically they haven't had much of a Web presence," says Dave Abelson, CEO and founder of MD Search Engine and vice president of Seed Corn Advertising, its parent company. "We were seeing a market that wasn't representing itself up to the standard of the age we're in right now."

Before MDSearchEngine.com, users searching for doctors via traditional online directory listings were getting little more than names and phone numbers. MDSearchEngine.com is trying to solve this by matching patients to doctors' Web sites, where they can research them in much greater detail to find the services and details they are looking for. In their research and as patients, they can also take advantage of the doctors' e-mail service as another method of communication. Users can search from more than 1 million doctors across the country and of every specialty.

For physicians, the benefits go beyond online advertising. They can build their own Web sites, choose URLs, and set up professional e-mail accounts for themselves and staff, all in a matter of minutes. Once built, they can then manage and update their sites at any time. The process from begging to end is quick and very intuitive.

Doctors pay a small monthly or yearly fee for the premium search listing, Web site, e-mail accounts and Web hosting.

Abelson says MDSearchEngine.com particularly fills a need for doctors with smaller practices and limited resources.

"Bigger clinics and certain specialties have a good presence online, but a lot of doctors don't have the time or the energy to create Web sites and aren't really sure how to go about it," he said. "Now for less than the cost of lunch, doctors can bring their businesses up to date. There's no reason not to sign up and MDSearchEngine.com not to become a household name."

MDSearchEngine.com is a tool for doctors to increase their online presence and for patients to make educated choices about selecting their physicians. It was created by MD Search Engine, a marketing and advertising company dedicated to bringing new and creative ideas to the marketplace via the Internet, print ads and special events. More information can be found at http://www.mdsearchengine.com.

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KENN HENMAN
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