AdPerk and Rite Aid Innovate the Traditional Advertising Experience with Launch of Rite Aid Video Values

Performance-based Marketing Platform Uniquely Integrates Video with Coupons to Deliver Unprecedented Value to Customers

San Francisco, CA (PRWEB) August 7, 2009 -- Rite Aid, one of the nation's largest drugstore chains, and AdPerk, leading provider of strategic video marketing solutions for retailers, today introduced Rite Aid Video Values, a true breakthrough for brands wishing to engage customers who are researching purchase decisions and shopping online with video. Available on www.riteaid.com, Rite Aid Video Values creates an experience outside of product and price where customers select and watch videos from a variety of brands to earn access to special coupon savings and other information. For the first time, brands are able to leverage existing video in an interactive environment to drive direct and measurable in-store sales.

Unlike traditional advertising mechanisms, Rite Aid Video Values is a performance-based video solution where customers choose to participate and are motivated to purchase through an exchange of value (information and coupons/savings). Engagement is tied directly to outcomes and measured - brands have access to sales and coupon redemption provided with regular reports. Additionally, customers register for a Rite Aid Video Values account so brands can use real-time data dashboards to index customers by demographics, video choice and their actual purchase.

"Whether it's in stores or the path our customers take to get to stores, we're dedicated to creating an exceptional shopping experience," said John Learish, Rite Aid Senior Vice President, Marketing. "Today's launch of Rite Aid Video Values reinforces our commitment to customers and brands - it's both a fresh offering for customers and an accountable sales tool that allows brands to understand the direct impact their video has on sales."

Early brand participation is comprised of a select set of Rite Aid vendors (including Procter & Gamble, Kimberly-Clark, L'Oreal, Johnson & Johnson, Wyeth) and major brands (including Olay®, HUGGIES®, AVEENO®, Alavert®). To start, the platform consists of videos and related coupons totaling up to $130 in savings, plus a $5 off $20 Rite Aid bonus coupon. New coupons and videos will be offered and updated on an ongoing basis.

"Rite Aid Video Values addresses a key challenge in the retail marketing community - brands need to tell their story and most marketing strategies aren't positioned to drive user engagement," said Barry Soicher, CEO of AdPerk. "By packaging video with savings and connecting it with the new breed of customer who is extending their research to everyday products, brands are able to cut through the clutter and, ultimately, sell more products."

See the live Rite Aid Video Values platform here: www.riteaid.com

About AdPerk
AdPerk is the leading provider of strategic video marketing solutions for retailers. Focused on helping brands deeply engage customers in a measurable way, AdPerk facilitates environments where brands can index their video and connect it with interested customers researching purchase decisions online. AdPerk video solutions deploy video, information and value to millions of opt-in customers to help them make informed choices. Headquartered in San Francisco, AdPerk is committed to raising the bar of traditional advertising methods. For more information about AdPerk visit: www.adperk.com.

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