PHAD is a great deal for consumers as well as a smart advertising buy for businesses
Newark NJ (PRWEB) August 5, 2009
PHAD Communications (http://www.phadcom.com) today announced the launch of its free long distance phone service. PHAD, a direct response advertising company, places ads on the phone line before each call is completed. The service provides domestic calls within the continental US. Plans call for free international calls to select locations in Mexico to be available soon.
PHAD is easy to use and works best with a fixed phone line. To access the service customers dial 1-800-980-PHAD (7423), or 1-800-981-PHAD (7423) for Spanish, enter a destination number and listen to up to 30 seconds of audio commercial messages. Customers' calls are then immediately completed and credited with 10 minutes of free call time. There is no limit to how many times you can use the service.
"PHAD is a great deal for consumers as well as a smart advertising buy for businesses," said Larry Dell, Managing Director of PHAD Communications. "Consumers can save $500, $600 or more a year on their phone bills, while businesses get targeted advertising with quantifiable results."
PHAD makes use of technology that reads the area code and exchange of the originating call and inserts an appropriate audio advertisement. This allows geographic targeting of a demographic. Target marketing to the location of the customer is a proven method of generating higher levels of interest and response to the advertisement's content.
Advanced technology from leading communications technology companies including VoodooVox, VoIP Logic and USA Digital Communications allows PHAD to provide advertisers with the flexibility to test and improve campaigns based on data collected every week. Ads can be updated as often as necessary and distribution targets can be changed every day.
"PHAD uses a unique combination of cutting-edge technology and a forward-thinking business model to create a very consumer friendly and advertiser-savvy service," said Micah Singer, CEO of VoIP Logic. "We are excited to offer technology and expertise to this project."
About PHAD Communications
PHAD Communications is a New Jersey based communications based direct marketing advertising company. The company specializes in geographically targeting audio advertising on phone calls. Company capabilities include but are not limited to: creation and production of audio advertising, geographic market analysis and consultation on marketing and survey campaigns.