New Media-Tracking Service From BurrellesLuce Provides Affordable Reporting on Share of Voice

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BurrellesLuce has introduced an affordable, automated service that provides monthly reports detailing the share of voice attained by a company, brand, line of business, or other entity for which PR professionals seek comparative data.

Moreover, the monthly frequency can empower PR professionals to take timely action in response to competitive changes revealed in the reports.

BurrellesLuce has introduced an affordable, automated service that provides monthly reports detailing the share of voice attained by a company, brand, line of business, or other entity for which PR professionals seek comparative data.

Share of voice (SOV) is a broadly accepted measurement metric that gives PR practitioners basic insight into the value of their communication efforts, offers solid guidance when refining strategies and tactics, and produces the hard numbers needed to demonstrate their media relations effectiveness.

Until now, the high cost of SOV reporting has prevented many communication professionals from using this proven tool. BurrellesLuce, however, has broken the price barrier by making share-of-voice reporting available for only $99 per month.

"At $99 a month, our SOV service brings share-of-voice reporting within the financial reach of virtually all public relations practitioners," said Johna Burke, vice president of BurrellesLuce and a prominent authority on results-oriented media measurement. "Moreover, the monthly frequency can empower PR professionals to take timely action in response to competitive changes revealed in the reports."

Here is how BurrellesLuce's SOV reporting service works: A client specifies search terms for comparison. Some of the possibilities for search-term sets include the client company and its competitors; the various brands within the client's company; or mentions of the client organization's CEO with those of other CEOs.

BurrellesLuce monitors its vast array of online news sources, tailoring the search to the keywords the client has selected, and emails an SOV report to the client each month. Every report features an Excel spreadsheet and a set of PowerPoint charts. Every chart in turn provides the underlying data for each story, thus allowing a client to drill down into the coverage details.

Besides being affordable, practical and convenient, the SOV reports are flexible. Since a subscription can be purchased for as few as three months, SOV metrics provided by BurrellesLuce can be routinely utilized for seasonal projects and one-time events.

Additional details about BurrellesLuce's automated Share of Voice reports are available at http://www.burrellesluce.com/sovrelease.

Automated SOV reporting marks the second notable enhancement that BurrellesLuce has announced during the past month. In July, the company added online video content to the roster of media that it tracks and delivers to users of its edited online media monitoring service.

About BurrellesLuce:
BurrellesLuce is committed to supporting PR professionals in every step of their media relations journey. The company strives to achieve that objective by providing practical and cost-efficient public relations software and services for media planning, media monitoring, and media measurement. Its online media relations portal, BurrellesLuce 2.0, delivers news content, as well as enabling clients to identify and connect with journalists and bloggers, track media coverage, and assess the impact of their outreach efforts. It is also through the portal that clients gain access to BurrellesLuce iMonitor, a self-guided media monitoring tool that powers instant searches of local, national, and international news from free and subscription sources, including social media.

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Gail Nelson
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