Social Shopping Web Site Debuts in Pittsburgh at the Mall at Robinson

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On Aug. 8, 2009, The Mall at Robinson becomes the first shopping center in Pennsylvania to launch the social networking Web site, Shoptopia, at their center. Shoptopia is a national social shopping networking Web site designed to connect The Mall at Robinson shoppers with others who share their passion for shopping, as well as retailers and other community groups.

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Shoptopia helps us build relationships with customers and provides them with information about the retailers and promotions that are specifically relevant to them

On Aug. 8, 2009, The Mall at Robinson becomes the first shopping center in Pennsylvania to launch the social networking Web site, Shoptopia, at their center. Shoptopia is a national social shopping networking Web site designed to connect The Mall at Robinson shoppers with others who share their passion for shopping, as well as retailers and other community groups.

Shoptopia bridges the gap between online and traditional retail shopping, allowing members to enjoy the benefits of online shopping while reconnecting them with the enjoyment of an in-store shopping experience. Shoptopia members can share insights, product reviews and their passion for shopping, across a community of fellow shoppers, while receiving special discounts and incentives that can be redeemed at Mall at Robinson merchant locations.

“Shoptopia helps us build relationships with customers and provides them with information about the retailers and promotions that are specifically relevant to them,” said Shema Krinsky, marketing director, The Mall at Robinson. “This allows us to translate the online shopping experience into a trip to the mall for people who love the experience of shopping in a store.”

In celebration of Shoptopia’s launch, The Mall at Robinson plans to give the first 200 Shoptopia members who bring their printed Shoptopia profile page to Guest Services at Robinson on Saturday, Aug. 8 a free $10 gift card, while supplies last. All members will be entered into a drawing for a $250 shopping spree, just for signing up for a free membership now through Aug. 16, 2009. In addition, Shoptopia will award special prize giveaways to shoppers throughout the day on Aug. 8 via a special text message mobile campaign.

Using Shoptopia is simple. Users sign up to create a profile and personalize their shopping preferences. They can discover, collect and organize favorite products with Shoptopia Lists, seek the opinions of like-minded shoppers and share a shopping experience with family and friends in the Talk section. Shoppers can engage across all major retail categories including, Women’s Fashion, Men’s Fashion, Kids, Gadgets, Home, Health & Beauty, and Eco-Green.

Once users create a profile that identifies their preferences, they enjoy exclusive perks and deals from Shoptopia and The Mall at Robinson. Retailers can build relationships with customers who frequent their stores and provide these shoppers with the product information and promotions that are relevant to them.

Shoptopia is also launching at Charleston Town Center in Charleston, West Virginia. Following the launches in Pittsburgh and Charleston, Shoptopia will continue to roll out to more than 20 shopping centers nationwide by the end of the year.

About Shoptopia
Shoptopia is an online shopping experience where members can share their love for their favorite brands, discover new products, seek shopping advice from a community of friends, family and peers, and receive exclusive benefits from local shopping centers. Shoptopia is the creation of Mallfinder Network, the leading developer and provider of interactive marketing services for the shopping center industry since 1997. Mallfinder develops and hosts Web sites, manages e-mail and mobile marketing campaigns, and coordinates the delivery of brand and retailer content. Experience Shoptopia at http://www.shoptopia.com

About The Mall at Robinson
The Mall at Robinson is an 863,791 square-foot, regional shopping center located in Robinson Township, at the intersection of Route 60 and Route 22/30 on Robinson Centre Drive. The Center is anchored by Dick’s Sporting Goods, JCPenney, Macy’s and Sears, and includes more than 120 premier shops, Houlihan’s and a food court. For more information, visit http://www.shoprobinsonmall.com. The Mall at Robinson is owned and managed Forest City Enterprises, Inc., an $11.7 billion NYSE-listed national real estate company. Forest City Enterprises, Inc. is principally engaged in the ownership, development, management and acquisition of commercial and residential real estate and land throughout the United States. For more information, visit http://www.forestcity.net.

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Vicki Rousseau
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