Our aim is to promote the spread of original ideas about current business issues that are relevant and useful to senior executives. The magazine will take a more journalistic approach
New York, NY (PRWEB) August 5, 2009
As part of its current expansion as a leader in global executive education and business management research, IESE Business School recently launched IESE Insight, an exclusive, bilingual (Spanish and English) and global business management magazine which will be published quarterly online. The publication will be offered free of charge until 2010.
The magazine offers readers the latest ideas from some of the most respected international business management authors in the world. It will showcase the research of IESE professors as well as other internationally renowned business experts. IESE Insight will look at prominent research being produced around the globe, adapting its language and contents so to satisfy the needs of entrepreneurs and executives in every corner of the world.
"Our aim is to promote the spread of original ideas about current business issues that are relevant and useful to senior executives. The magazine will take a more journalistic approach," says the editorial director of the new publication, Prof. Antonio Argandoña,
Each issue of IESE Insight will focus on a topic of current concern, but will also include other interesting sections such as an interview with a prominent senior executive conducted by an IESE professor, or an in-depth report on a new case study.
The first issue of IESE Insight focuses on leading a company with no clear idea of what tomorrow might bring. Each one of the articles analyzes the different areas that a business leader will have to pay attention to when confronted with uncertainty: leadership, information technologies, decision analysis and entrepreneurship.
This first issue of IESE Insight also carries an interview with Narayana Murthy Chairman of the Board of Infosys. Murthy speaks to Prof. Sandra Sieber about Infosys' impressive growth, his role as former CEO and current non-executive chairman and 'chief mentor,' innovation and strategy, India and China and his personal belief that hard facts and data are the only ways to create an environment of confidence, openness, enthusiasm, and energy within a company.
The magazine also features an interesting case study on the Argentinean football club Boca Juniors, currently facing the challenge of leadership succession. Executives Joshua Thompson, from FC Barcelona, Pedro Galván, from Euroleague Basketball and RACC's Aman Barfull share their views on how the club should come to confront these challenges. In addition, Stanford Prof. Jeffrey Pfeffer writes an opinion article reminding leaders that often business decisions involve forgotten values and love.
IESE Insight magazine draws from much of the research produced in-house at IESE which will still be delivered on a monthly basis through the school's research newsletter IESE Insight Newsletter.
Click here to read your copy of IESE Insight.
Started in the late 1950's in Barcelona, IESE offered the first executive education programs in Europe. IESE is a business school of extraordinary global reach. While many IESE programs are held on the school's two international campuses in Barcelona and Madrid, others take place at various global locations in order to meet companies' diverse needs. IESE faculty members are frequent travelers, leading programs throughout Europe, as well as Asia, Africa, Latin America and the United States. IESE recently opened a New York City office and will open a state-of-the-art research facility there in early 2010. IESE attracts a number of US students each year to its general and executive MBA programs.
For more information, contact:
Marie T. Oates
US Media Relations