Social Shopping Website Debuts in West Virginia at Charleston Town Center

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On August 8, 2009, Charleston Town Center becomes the first shopping center in West Virginia to launch the social website Shoptopia at their center. Shoptopia is a national social shopping website designed to connect Charleston Town Center shoppers with others who share their passion for shopping, as well as retailers and other community groups.

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Shoptopia helps us to build relationships with customers and provides them with information about the retailers and promotions that are specifically relevant to them

On August 8, 2009, Charleston Town Center becomes the first shopping center in West Virginia to launch the social website Shoptopia at their center. Shoptopia is a national social shopping website designed to connect Charleston Town Center shoppers with others who share their passion for shopping, as well as retailers and other community groups.

Shoptopia bridges the gap between online and traditional retail shopping, allowing members to enjoy the benefits of online shopping while reconnecting them with the enjoyment of an in-store shopping experience. Shoptopia members can share insights, product reviews and their passion for shopping, across a community of fellow shoppers, while receiving special discounts and incentives that can be redeemed at Charleston Town Center merchant locations.

“Shoptopia helps us to build relationships with customers and provides them with information about the retailers and promotions that are specifically relevant to them,” said Lisa McCracken, Marketing Director at Charleston Town Center. “This way we are able to translate the online shopping experience into a trip to the mall for people who love the experience of shopping in a store.”

In celebration of Shoptopia’s launch, Charleston Town Center plans to give the first 200 Shoptopia members who bring their printed Shoptopia profile page to Guest Services at Charleston on Saturday, August 8 a free $10 gift card, while supplies last. All members will be entered into a drawing for a $250 Shoptopia shopping spree just for signing up for a free membership now through August 16, 2009. In addition, Shoptopia will award special prize giveaways throughout the day to shoppers via a special text message mobile campaign.

Using Shoptopia is simple. Users sign up to create a profile and personalize their shopping preferences. They can discover, collect and organize favorite products with Shoptopia Lists, seek the opinions of like-minded shoppers and share a shopping experience with family and friends in the Talk section. Shoppers can engage across all major retail categories including, Women’s Fashion, Men’s Fashion, Kids, Gadgets, Home, Health & Beauty, and Eco-Green.

Once users create a profile that identifies their preferences, they enjoy exclusive perks and deals from Shoptopia and Charleston Town Center. Retailers can build relationships with customers who frequent their stores and provide these shoppers with the product information and promotions that are relevant to them.

Shoptopia is also launching at The Mall at Robinson in Pittsburgh, Pennsylvania. Following the launches in Charleston and Pittsburgh, Shoptopia will continue to roll out to over 20 shopping centers nationwide by the end of the year.

About Shoptopia
Shoptopia is an online shopping experience where members can share their love for their favorite brands, discover new products, seek shopping advice from a community of friends, family and peers, and receive exclusive benefits from local shopping centers. Shoptopia is the creation of Mallfinder Network, the leading developer and provider of interactive marketing services for the shopping center industry since 1997. Mallfinder develops and hosts websites, manages email and mobile marketing campaigns, and coordinates the delivery of brand and retailer content. Experience Shoptopia at http://www.shoptopia.com

About Charleston Town Center
Charleston Town Center is a one million square foot, three-level regional shopping and dining destination located in downtown Charleston, minutes from the interstate, airport and 1,500 hotel rooms. Anchored by Macy’s, JCPenney and Sears, the Center features over 130 specialty shops, a food court and six full-service restaurants, including Chili’s Bar & Grill, Chop House, Outback Steakhouse and Tidewater Grill. For more information, visit http://www.charlestontowncenter.com. Charleston Town Center is owned by the Cafaro Company and Forest City Enterprises, Inc., and managed by Forest City Enterprises, Inc., a $9.5 billion NYSE-listed national real estate company. The company is principally engaged in the ownership, development, management and acquisition of commercial and residential real estate and land throughout the United States.

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Vicki Rousseau
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